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Dressing down: Can this actually boost your social status?
phys.org
More information: Silvia Bellezza, Francesca Gino, and Anat Keinan. "The Red Sneakers Effect: Inferring Status and Competence from Signals ...
The brand tourism effect: When do lower status consumers boost luxury...
phys.org
More information: Silvia Bellezza and Anat Keinan. "Brand Tourists: How Non-Core Users Enhance the Brand Image by Eliciting Pride." Journal ...
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