Anja Chladek und Arnd Florack - Info zur Person

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捐赠额度对善因营销效果的影响探析_参考网m.fx361.com › news

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· [3] Janet Kleber， Arnd Florack， Anja Chladek. How to present donations： the moderating role of numeracy in cause-related marketing[J].

How to present donations : the moderating role of numeracy in...

www.econbiz.de

Janet Kleber (Department of Marketing, WU Vienna University of Economics and Business, Vienna, Austria, and Department of Psychology, Alpen-Adria-University of Klagenfurt, Klagenfurt, Austria), Arnd Florack and Anja Chladek (Department of Psychology, University of Vienna, Vienna, Austria)

How to present donations: the moderating role of numeracy in...

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Arnd Florack and Anja Chladek. Department of Psychology, University of Vienna, Vienna, Austria. Abstract. Purpose – Cause-related marketing (CRM) is a sales ...

Journal of Consumer Marketing: Volume 33 Issue 3 - Emerald ...

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Janet Kleber, Arnd Florack, Anja Chladek. Cause-related marketing (CRM) is a sales strategy that is used to improve the success of a product by including a ... von J Kleber · · Zitiert von: 29 — Arnd Florack and Anja Chladek. Department of Psychology, University of Vienna, Vienna, Austria. Abstract. Purpose – Cause-related marketing (CRM) is a sales ... › vol › iss › JCM › full › pdf

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Vorname "Anja" (46996)
Name "Chladek" (113)

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Anja Chladek und Arnd Florack Person-Info

捐赠额度对善因营销效果的影响探析_参考网m.fx361.com › news

How to present donations : the moderating role of numeracy in...

How to present donations: the moderating role of numeracy in...

Journal of Consumer Marketing: Volume 33 Issue 3 - Emerald ...

How to present donations: the moderating role of numeracy in...

making a difference - Aston Research Explorer - PINGPDF.COM

TOC: J Con Mar - American Marketing Association

The Moderating Role of Numeracy in the Effectiveness of Cause-Related...

The Effects of Product Type and Donation Magnitude on Willingness to...

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