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#Cringe: will big companies (like HMV) ever get Twitter? – Channel 4...
www.channel4.com
Social media has long been welcomed into the corporate marketing toolbox. But from HMV to Tesco, there has been many a #facepalm moment on Twitter in
Are hijacked social media campaigns more successful?Channel 4
www.channel4.com
— “Companies can't create a campaign and plan what's going to happen,” Anna Drennan – marketing manager at Conversocial, told Channel 4 News. › news
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