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Brand-conscious consumers see brand failure as a threat to ...in.news.yahoo.com › amphtml › b...
in.news.yahoo.com
... resistant to brand failure to the point that they're willing to rewrite history," said White, the Bruce and Anne Strohm Faculty Fellow at Illinois.
Marketing Department Colloquia: marketing.wharton.upenn.edu › events › colloquia-...
marketing.wharton.upenn.edu
Associate Professor of Business Administration and Bruce and Anne Strohm Faculty Fellow University of Illinois at Urbana – Champaign, Seeing Brands through ...
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