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News | Universität Mannheim
www.bwl.uni-mannheim.de
Congratulations to Prof. Arnd Vomberg, Prof. Christian Homburg and Dr. Olivia Gwinner. Their article on success factors of Customer Reacquisition Management ...
How to win back customer defectors | EurekAlert!
www.eurekalert.org
· ... Perspective on Customer Reacquisition Management" and is authored by Arnd Vomberg, Christian Homburg, and Olivia Gwinner.
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