Bettina Nyffenegger und Consumer Brand - Info zur Person

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Wenn Konsumenten Marken sabotieren - abitur-und-studium.de

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Andrea Kähr, Bettina Nyffenegger, Harley Krohmer, and Wayne D. Hoyer: When Hostile Consumers Wreak Havoc on Your Brand: The Phenomenon of Consumer Brand …

Consumer brand relationships : how consumers perceive, evaluate, and...

www.econbiz.de

Bettina Nyffenegger. Year of publication: Authors: Nyffenegger, Bettina: Publisher: Norderstedt : Books on Demand: Description of contents:

2-J: Consumer Brand Sabotage: When and Why Does It Cause Damage Among...

www.acrwebsite.org

Bettina Nyffenegger, University of Bern, Switzerland ... Andrea Kähr, Bettina Nyffenegger, Harley Krohmer, and Wayne D. Hoyer (2017) ,"2-J: Consumer Brand ...

When Consumers Harm Your Brand - The Phenomenon of Consumer Brand...

www.semanticscholar.org

Author's note: Andrea Kahr is a PhD student of Marketing (.ch), Bettina Nyffenegger is Assistant Professor of Marketing (e-mail: ...

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Harley Krohmer
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Bettina Nyffenegger und Consumer Brand Person-Info

Wenn Konsumenten Marken sabotieren - abitur-und-studium.de

Consumer brand relationships : how consumers perceive, evaluate, and...

2-J: Consumer Brand Sabotage: When and Why Does It Cause Damage Among...

When Consumers Harm Your Brand - The Phenomenon of Consumer Brand...

Alle Infos zum Namen "Bettina Nyffenegger"