Bill Bernbach Said und Books-Ergebnisseite - Info zur Person

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Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads - Google Books-Ergebnisseite

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and Jack Trout, Positioning: The Battle for Your Mind (New York: McGraw-Hill, ), Ted Morgan, A Close-Up Look at a Successful Agency Bill Bernbach, Bill Bernbach Said...(New York: DDB Needham, 1995) John Ward , “Four ...

Image Makers: Advertising, Public Relations, and the Ethos of Advocacy - Google Books-Ergebnisseite

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as adman's adman, 80; aphorisms of, 80, 89, 275n.22; Bill Bernbach Said, 89; Bill Bernbach 's Book, ; business acumen lacking in, 85; on communication, ; in Copywriters' Hall of Fame, 79; copywriting and art fused by81,

Oxford Dictionary of Modern Quotations - Google Books-Ergebnisseite

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Bernbach said (1989) 4 In this very real world, good doesn't drive out evil. Evil doesn't drive out good. But the energetic displaces the passive. Bill Bernbach said (1989) 5 Don't be slick. Tell the truth. habitual advice on advertising quoted in American ...

Persuasive Advertising: Evidence-based Principles - Google Books-Ergebnisseite

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applicationsfora crew of27onShackleton'stripto theAntarctic. Aristotle advocated twosided arguments—tell thebad points aswell asthe goodpoints. Advertising expertshave agreed.Bill Bernbach said,“Asmall admission gains alarge acceptance.

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Bill Bernbach Said und Books-Ergebnisseite Person-Info

Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads - Google Books-Ergebnisseite

Image Makers: Advertising, Public Relations, and the Ethos of Advocacy - Google Books-Ergebnisseite

Oxford Dictionary of Modern Quotations - Google Books-Ergebnisseite

Persuasive Advertising: Evidence-based Principles - Google Books-Ergebnisseite