Cecilia Wiedeck - Info zur Person mit Bilder, News & Links

	Düsseldorf Hamburg DORTMUND

	Andreas Engelen CMO

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The copycat CMO: firms' imitative behavior as an explanation for CMO...

www.econbiz.de

The copycat CMO: firms' imitative behavior as an explanation for CMO presence. Cecilia Wiedeck, Andreas Engelen. Year of publication: July

Wissenschaftliche Veröffentlichungen

Artikel im Journal of the Academy of Marketing Science akzeptiert ...www.wiwi.tu-dortmund.de › WiWi › Unternehmensführung

www.wiwi.tu-dortmund.de

Cecilia Wiedeck und Andreas Engelen untersuchen diese Fragestellung exemplarisch bei Chief Marketing Officers (CMO) von 505 großen US- amerikanischen ...

Veröffentlichungen allgemein

EconPapers: The copycat CMO: firms’ imitative behavior as an...

econpapers.repec.org

· By Cecilia Wiedeck and Andreas Engelen; Abstract: Abstract The present study adds to the CMO literature the perspective of firms' imitative ...

The copycat CMO: firms’ imitative behavior as an explanation for CMO...

link.springer.com

The present study adds to the CMO literature the perspective of firms’ imitative behavior on why firms have CMOs in their TMT. We propose that a firm

Manager de Transition à lire en Document, Wiedeck - livre numérique...

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Lisez Manager de Transition en Document sur YouScribeLE MANAGER DE TRANSITION : Pourquoi s’orienter vers ce nouveau métier ?Livre numérique en Ressources...

Session Details - Tuesday, August 9

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CFO power superiority in the TMT on firm performance | Cecilia Wiedeck, Technical U. Dortmund; Andreas Engelen, U. of Dortmund; Andreas ...

Sonstiges

EURAM Cecilia Wiedeck

2016.euramfullpaper.org

Search for "Cecilia Wiedeck". Cecilia Wiedeck - TECHNICAL UNIVERSITY DORTMUND (Authors) CONSEQUENCES OF THE ZERO-SUM GAME OF ...

Altmetric – The copycat CMO: firms’ imitative behavior as an...

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Published in. Journal of the Academy of Marketing Science, April DOI, s x. Authors. Cecilia Wiedeck, Andreas Engelen ...

EURAM Book Programme - European Academy of Management

studyres.com

... THE CMO VIS-À-VIS THE CFO IN THE TMT Cecilia Wiedeck TECHNICAL UNIVERSITY DORTMUND Andreas Engelen TECHNICAL UNIVERSITY DORTMUND Andreas Venus TECHNICAL ...