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Marketing Must Evolve or Die | HuffPost
www.huffingtonpost.com
While some marketers struggle gallantly to preserve the old ways, others rush excitedly into the fray Chandar Pattabhiram of Marketo recently dubbed the coming period as the “era of engagement marketing,“ noting that we have moved from mass media marketing to transactional marketing , and are now ...
Marketo’s Chandar Pattabhiram Promoted to the Position of Chief...
www.martechadvisor.com
Marketo, the provider of engagement marketing solutions and software, has announced that it has promoted Chandar Pattabhiram to the post of Chief Marketing Officer (CMO) and Senior Vice President (SVP) which is effective immediately. This promotion follows the exit of Sanjay Dholakia who left the ...
Marketo announces CMO change with Pattabhiram taking helm, Dholakia...
www.thedrum.com
San Mateo, California-based engagement marketing software company Marketo has announced a senior marketing leadership change with Chandar Pattabhiram moving to senior vice president and chief marketing officer (CMO), replacing Sanjay Dholakia, who has decided to leave the company to spend ...
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