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Decomposition of the sales impact of promotion-induced stockpiling -...

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Decomposition of the sales impact of promotion-induced stockpiling Kusum L. Ailawadi, Karen Gedenk, Christian Lutzky, and Scott A. Neslin Year of publication:

1 Decomposition of the Sales Impact of Promotion-Induced ...Dartmouth

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von KL Ailawadi · · Zitiert von: 188 — Christian Lutzky is a doctoral student at the University of Cologne, Department of Marketing,. Albertus-Magnus-Platz, Cologne, Germany ...

Übung 3 Auf Basis des Textes: Kusum L. Ailawadi/ Karen Studocu

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Ailawadi/ Karen Gedenk/ Christian Lutzky/ Scott A. Neslin (2007):. Decomposition of the Sales Impact of Promotion-Induced Stockpiling, Journal of Marketing ...

Decomposition of the Sales Impact of Promotion-Induced ...JSTOR

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von KL Ailawadi · · Zitiert von: 188 — and Christian Lutzky is a doctoral student (-koeln. de), Department of Marketing, University of Cologne. The authors thank session ...

2. Sales Promotion ModelsSpringer Professional

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Zurück zum Zitat Ailawadi, Kusum L., Karen Gedenk, Christian Lutzky, and Scott A. Neslin b. Decomposition of the sales impact of promotion-induced ...

Kusum L. Ailawadi. Ph.D. (Marketing) Darden Graduate School of...

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... Christian Lutzky, and Scott Neslin (2007), Decomposition of the Sales Impact of Promotion-Induced Stockpiling, Journal of Marketing Research, Vol. 44, ...

GUÍA DE INVESTIGACIÓN PARA EL DESARROLLO DE LA CARRERA DEL...

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... and P.B. Seetharaman Decomposition of the Sales Impact of Promotion-Induced Stockpiling Kusum L. Ailawadi, Karen Gedenk, Christian Lutzky, and Scott A.

Decomposition of the Sales Impact of Promotion-Induced Stockpiling....

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Decomposition of the Sales Impact of Promotion-Induced Stockpiling by Kusum L. Ailawadi * Karen Gedenk ** Christian Lutzky *** Scott A. Neslin **** July 25, ...

Decomposition of the Sales Impact of Promotion-Induced ...Semantic Scholar

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— ... Sales Impact of Promotion-Induced Stockpiling}, author={Kusum L. Ailawadi and Karen Gedenk and Christian Lutzky and Scott A. Neslin}, ...

[PDF] Using Supermarket Loyalty Card Data to Inform Better...

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Decomposition of the Sales Impact of Promotion-Induced Stockpiling · Kusum L. Ailawadi, Karen Gedenk, Christian Lutzky, Scott A. Neslin; Business;

TAT CHAN , CHAKRAVARTHI NARASIMHAN , and | Semantic Scholar

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Decomposition of the Sales Impact of Promotion-Induced Stockpiling,. Ailawadi, L Kusum, Karen Gedenk, Christian Lutzky, Scott A. Neslin. Journal of Marketing ...

Scott Neslin :: Research & Publications

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... Karen, Scott A. Neslin, and Kusum L. Ailawadi (2006), “Sales Promotion,” in Retailing in the 21st Century, Manfred Krafft and Murali K. Mantrala (Eds), Berlin: Ailawadi, Kusum, Karen Gedenk, Christian Lutzky, and Scott A. Neslin (2007), “Decomposition of the Sales Impact of Promotion-Induced Stockpiling,” Journal of ...

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