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Karen GEDENK - Institute for Marketing and MediaResearchGate
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Christian Lutzky · Scott A. Neslin. Promotion-induced consumer stockpiling has a negative impact on manufacturers because it ...
Decomposition of the sales impact of promotion-induced stockpiling -...
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Decomposition of the sales impact of promotion-induced stockpiling Kusum L. Ailawadi, Karen Gedenk, Christian Lutzky, and Scott A. Neslin Year of publication:
Decomposing Promotion Effects with a Dynamic Structural ...Social Science Research Network
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von TY Chan · · Zitiert von: 75 — ... volume 35, issue 3, p Posted: Crossref. Kusum L Ailawadi, Karen Gedenk, Christian Lutzky, Scott A Neslin ...
Kusum L. Ailawadi Office Education Academic ExperienceDartmouth
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von MBA Core · — Kusum Ailawadi, Karen Gedenk, Christian Lutzky, and Scott Neslin, “The Benefits of Promotion. Induced Stockpiling,” Special Session, Marketing Science ...
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Ailawadi/ Karen Gedenk/ Christian Lutzky/ Scott A. Neslin (2007):. Decomposition of the Sales Impact of Promotion-Induced Stockpiling, Journal of Marketing ...
2. Sales Promotion ModelsSpringer Professional
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Zurück zum Zitat Ailawadi, Kusum L., Karen Gedenk, Christian Lutzky, and Scott A. Neslin b. Decomposition of the sales impact of promotion-induced ...
Kusum L. Ailawadi. Ph.D. (Marketing) Darden Graduate School of...
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... Christian Lutzky, and Scott Neslin (2007), Decomposition of the Sales Impact of Promotion-Induced Stockpiling, Journal of Marketing Research, Vol. 44, ...
GUÍA DE INVESTIGACIÓN PARA EL DESARROLLO DE LA CARRERA DEL...
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... and P.B. Seetharaman Decomposition of the Sales Impact of Promotion-Induced Stockpiling Kusum L. Ailawadi, Karen Gedenk, Christian Lutzky, and Scott A.
Decomposition of the Sales Impact of Promotion-Induced Stockpiling....
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Decomposition of the Sales Impact of Promotion-Induced Stockpiling by Kusum L. Ailawadi * Karen Gedenk ** Christian Lutzky *** Scott A. Neslin **** July 25, ...
TOC: J Mar Res - American Marketing Association
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–Kusum L Ailawadi, Karen Gedenk, Christian Lutzky, Scott A Neslin [Publisher] [Google Scholar]. New Product Preannouncements and ...
Decomposition of the Sales Impact of Promotion-Induced ...Semantic Scholar
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— ... Sales Impact of Promotion-Induced Stockpiling}, author={Kusum L. Ailawadi and Karen Gedenk and Christian Lutzky and Scott A. Neslin}, ...
[PDF] Using Supermarket Loyalty Card Data to Inform Better...
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Decomposition of the Sales Impact of Promotion-Induced Stockpiling · Kusum L. Ailawadi, Karen Gedenk, Christian Lutzky, Scott A. Neslin; Business;
TAT CHAN , CHAKRAVARTHI NARASIMHAN , and | Semantic Scholar
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Decomposition of the Sales Impact of Promotion-Induced Stockpiling,. Ailawadi, L Kusum, Karen Gedenk, Christian Lutzky, Scott A. Neslin. Journal of Marketing ...
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... of Marketing Tuck School of Business Dartmouth College Hanover, ... Kusum, Karen Gedenk, Christian Lutzky, and Scott A. Neslin (2007), ...
Scott Neslin :: Research & Publications
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... Karen, Scott A. Neslin, and Kusum L. Ailawadi (2006), “Sales Promotion,” in Retailing in the 21st Century, Manfred Krafft and Murali K. Mantrala (Eds), Berlin: Ailawadi, Kusum, Karen Gedenk, Christian Lutzky, and Scott A. Neslin (2007), “Decomposition of the Sales Impact of Promotion-Induced Stockpiling,” Journal of ...
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