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Managing and protecting your valuable assets: Your trade marks
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— Brand + Business x Christine Moody, BA GradDip(Comn)(Dist) FAIM FDIA GAICD* What's in a brand name? Brand identity is fast becoming one of ... › pulse
Entrepreneurship and the "Aha!" moment - LinkedIn
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— Brand + Business x Christine Moody* Entrepreneurship has fascinated me both pre-and post- my Master's research thesis. › pulse
High Tech + High Touch | Christine Moody | Pulse | LinkedIn
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Then e-commerce disrupted this and now customers can buy, comment (good + bad), and demand things from your brand—even when your physical store is shut. Retail is now and so is your brand. So there has been a shift and concentration on the digital space at the expense of the high-touch focus.
'Being innovative' is just an attitude | Christine Moody | Pulse | LinkedIn
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'Being innovative' has become a buzzword and is seen as something we need consider for our organisations to survive and thrive in the future.
Books that changed my life: Part one | Christine Moody | Pulse | LinkedIn
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I read at least one book per week—even more when I was researching for my master's thesis! I prefer 'real ones' so I buy them from my local ...
Brand Audits' Afternoon Update | Christine Moody | Pulse | LinkedIn
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Time How Startups Are Rethinking Delivery (Again) New companies are eliminating the middle man. Startup founder Gagan Biyani says he ...
Brand Audits' Update | Christine Moody | Pulse | LinkedIn
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The Business of Fashion (BOF) Lifestyle brands such as Lululemon are now entering the outdoors clothing and accessories market.
Building trust in your brand takes time | Christine Moody | Pulse ...
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Brand + Business x Christine Moody*. After more than 35 years in business, I understand the value of building brand trust. Trust builds strong ...
Committing to Paper | Christine Moody | Pulse | LinkedIn
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Brand + Business x Christine Moody*. A friend of mine sent me a podcast from The Tim Ferriss Show titled How to Design a Life. In it Tim ...
Going Viral: Social Media, IP, and Branding | Christine Moody | Pulse ...
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Brand + Business x Christine Moody*. The rise of social media is making it more difficult to understand and protect your organisation's ...
Innovation—ideas based on your own needs | Christine Moody | Pulse ...
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Brand Audits Update x Christine Moody*. I have always been an entrepreneur— even before I knew there was a word for it! I started my ...
It's all in the fine and the not so fine print | Christine Moody | Pulse ...
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Brand + Business x Christine Moody*. While the inspiration and motivation for writing Designer Law School. Legal lessons for design ...
Ladies—time to self promote! | Christine Moody | Pulse | LinkedIn
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There have been numerous articles over the years in business magazines—for example Harvard Business Review and Forbes—on why ...
Lessons from the (mud) trenches | Christine Moody | Pulse | LinkedIn
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On Sunday, I got out of my comfort zone and participated in Tough Mudder I have never, ever done anything like this before—not even a ...
Never be afraid to 'just do it'! | Christine Moody | Pulse | LinkedIn
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Brand + Business x Christine Moody*. This week I launched my first book ( second if you count my Thesis!) and it was an amazing feeling.
Personal Branding: Finding hidden gems | Christine Moody | Pulse ...
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I am undertaking a small research project titled: "Women Leaders and their Personal Brand". The 10-question survey included questions on ...
Powerful women make powerful role models | Christine Moody | Pulse ...
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Brand Audits Update x Christine Moody* Forbes has many lists and rankings, inlcuding lists of the richest Americans and the rankings of the ...
Stand out from the other 'packs' | Christine Moody | Pulse | LinkedIn
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Brand Audits Update x Christine Moody*. I hate shopping but love looking at what's new on the shelf. While I don't shop all the time (that is left ...
Understand your intellectual property issues | Christine Moody | Pulse ...
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Brand + Business x Christine Moody*. It has been a big year for me: published my first book; helped published a second book (and wrote a ...
Want to innovate? Use Design Thinking | Christine Moody | Pulse ...
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Brand + Business x Christine Moody*. 'Design Thinking' and innovation go hand in hand. Design Thinking according to Stanford University's ...
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