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Brand Tata can weather the stormThe Hindu
www.thehindu.com
— However, Christof Binder, Managing Partner of Switzerland-based Trademark Comparables AG criticized the brand loyalty fee charged by Tata ... › articl...
Brand value declines in importanceWarc
www.warc.com
— ... on customers than on brands," according to Christof Binder, managing partner of Trademark Comparables AG, Markables' parent company. › news › b...
M&A focus shifts from brands - WARCWarc
www.warc.com
— Christof Binder, CEO of Swiss IP business Trademark Comparables, and Dominique M. Hanssens, Professor of Marketing at the UCLA Anderson ... › en-gb
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