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Daniel GuhlBerlin School of Economics
berlinschoolofeconomics.de
Daniel Guhl. Personal Website. Link to Personal Website. Fields of research. Marketing, Consumer Behavior, Bayesian Econometrics, Behavioral Economics ... Daniel Guhl. Personal Website. Link to Personal Website. Fields of research. Marketing, Consumer Behavior, Bayesian Econometrics, Behavioral Economics ...
BSE - People
berlin-econ.de
Daniel Guhl HU Marketing Consumer behavior Bayesian econometrics Behavioral economics View Profile Amir Habibi HU Microeconomic theory Information economics Behavioral economics View Profile Achim Hagen ...
Predicting and optimizing marketing performance in ...RePEc: Research Papers in Economics
ideas.repec.org
von D Guhl · — Finally, we conclude and discuss which future Marketing/OR research could tackle important issues in dynamic markets. Suggested Citation. Daniel Guhl & ... von D Guhl · — Finally, we conclude and discuss which future Marketing/OR research could tackle important issues in dynamic markets. Suggested Citation. Daniel Guhl & ...
Behavioral biases in marketingRePEc
ideas.repec.org
von K Dowling · · Zitiert von: 63 — Daniel Guhl. (Humboldt-University Berlin). Daniel Klapper. (Humboldt-University Berlin). Martin Spann. (Ludwig-Maximilians-Universität (LMU) Munich). Lucas ...
Behavioral Biases in Marketing - IDEAS/RePEc
ideas.repec.org
von D Guhl · · Zitiert von: 3 — Katharina Dowling & Daniel Guhl & Daniel Klapper & Martin Spann & Lucas Stich & Narine Yegoryan, "Behavioral biases in marketing," Journal of the ... › rco › dpaper
Prof. Dr. Daniel Guhl — Wirtschaftswissenschaftliche Fakultät
www.wiwi.hu-berlin.de
14. Juli · Prof. Dr. Daniel Guhl Status Juniorprofessor/in E-Mail daniel.guhl (at) hu-berlin.de Web Adresse https://www.wiwi.hu-berlin.de/professuren/bwl/marketing/team-1
Prof. Dr. Daniel Guhl — School of Business and Economics
www.wiwi.hu-berlin.de
2. Juli · Member: CRC TRR 190 (Rationality and Competition), to date. Fellow: Berlin Centre for Consumer Policies (BCCP), to date. Member: European Marketing Academy, to date. Postdoctoral Researcher: Humboldt University Berlin, to date. Head of Econometric Research & Development: So1 GmbH,
Prof. Dr. Daniel Guhl — Wirtschaftswissenschaftliche Fakultät
www.wiwi.hu-berlin.de
21. Sept · Status. Juniorprofessor/in. E-Mail. daniel.guhl (at) hu-berlin.de. Web Adresse. https://www.wiwi.hu-berlin.de/professuren/bwl/marketing/team-1. Einrichtung. Humboldt-Universität → Präsidium → Wirtschaftswissenschaftliche Fakultät → Betriebswirtschaftslehre, insbesondere Konsumentenverhalten (J) Sitz.
Prof. Dr. Daniel GuhlTechnische Universität Clausthal
www.wiwi.tu-clausthal.de
Daniel Guhl. Prof. Dr. Daniel Guhl. Humboldt University Berlin. Homepage: https://www.wiwi.hu-berlin.de/de/professuren/bwl/marketing/team-1/team Daniel ... Daniel Guhl. Prof. Dr. Daniel Guhl. Humboldt University Berlin. Homepage: https://www.wiwi.hu-berlin.de/de/professuren/bwl/marketing/team-1/team Daniel ...
A05Consumer Decisions on Durable ProductsPublications
rationality-and-competition.de
September 19, Behavioral Biases in Marketing. Authors: Katharina Dowling (LMU Munich) Daniel Guhl (HU Berlin) Daniel Klapper (HU Berlin) › ...
Consumer Behavior and Behavioral Biases in the Sharing Economygoogle.co.uk
books.google.co.uk
Katharina Dowling Martin Spann. ARTICLE. 2: Behavioral. Biases. in. Marketing15. Katharina Dowling Daniel Guhl Daniel Klapper Martin Spann Lucas Stich Narine ...
Measuring marketing success : estimating the effect of social media...
www.econbiz.de
by Daniel Guhl, Hannah Winkler von Mohrenfels, Jannina Abshagen and Daniel Klapper
Behavioral biases in marketing - EconBiz
www.econbiz.de
Psychology and economics (the mixture of which is known as behavioral economics) are two fundamental disciplines underlying marketing. Various marketing studies document the non-rational behavior of consumers, even though behavioral biases might not always be consistently termed or formally describe...
Handbuch Strategische Kommunikation: Grundlagen – Innovative ...google.ch
books.google.ch
Dr. Daniel Guhl ist Habilitand am Institut f ̈ur Marketing an der Humboldt-Universität zu Berlin. Prof. Dr. Hartwig Steffenhagen ist emeritierter Inhaber ...
Behavioral Biases in MarketingSSRN
papers.ssrn.com
von K Dowling · · Zitiert von: 77 — Katharina Dowling · Daniel Guhl · Daniel Klapper · Martin Spann · Lucas Stich · Narine Yegoryan · Do you have a job opening that you would like to ... von K Dowling · · Zitiert von: 77 — Katharina Dowling · Daniel Guhl · Daniel Klapper · Martin Spann · Lucas Stich · Narine Yegoryan · Do you have a job opening that you would like to ...
Confounding in Preference Heterogeneity and Attribute Non ...European Marketing Academy (EMAC)
proceedings.emac-online.org
Daniel Guhl. HU Berlin. Friederike Paetz. Clausthal University of Technology. Cite as: Yegoryan Narine, Guhl Daniel, Paetz Friederike (2022), When Zeros Count ... Daniel Guhl. HU Berlin. Friederike Paetz. Clausthal University of Technology. Cite as: Yegoryan Narine, Guhl Daniel, Paetz Friederike (2022), When Zeros Count ...
Discrete Choice Models in R - discourse-cdn.comdiscourse-cdn.com
global.discourse-cdn.com
von D Guhl · Zitiert von: 1 — Daniel Guhl & Sebastian Gabel. Institute of Marketing. School of Business and Economics. Humboldt University Berlin and. So1 GmbH Berlin. Page 2. Introduction. von D Guhl · Zitiert von: 1 — Daniel Guhl & Sebastian Gabel. Institute of Marketing. School of Business and Economics. Humboldt University Berlin and. So1 GmbH Berlin. Page 2. Introduction.
Executive SummaryVerlag CH BECK oHG
rsw.beck.de
By Ossama Elshiewy, Daniel Guhl and Yasemin Boztuğ. One of the fundamental elements of marketing research is the analysis of consumer choice behaviour ... By Ossama Elshiewy, Daniel Guhl and Yasemin Boztuğ. One of the fundamental elements of marketing research is the analysis of consumer choice behaviour ...
Predicting and Optimizing Marketing Performance in Dynamic ...Universität Wien
mib.univie.ac.at
Daniel Guhl, Friederike Paetz, Udo Wagner, Michel Wedel; Abstrakt. Our world is turbulent: ecological, social, political, technological, economic, and ... Daniel Guhl, Friederike Paetz, Udo Wagner, Michel Wedel; Abstrakt. Our world is turbulent: ecological, social, political, technological, economic, and ...
Predicting and optimizing marketing performance in ...DBLP
dblp.org
— Daniel Guhl , Friederike Paetz, Udo Wagner, Michel Wedel: Predicting and optimizing marketing performance in dynamic markets. OR Spectr — Daniel Guhl , Friederike Paetz, Udo Wagner, Michel Wedel: Predicting and optimizing marketing performance in dynamic markets. OR Spectr.
Publikationen Prof. Dr. Yasemin Boztug - Universität Göttingenwww.uni-goettingen.de › publikationen+prof.+dr.+y...
www.uni-goettingen.de
Elshiewy, Ossama, Daniel Guhl, & Yasemin Boztuğ (2017): Multinomial Logit Models in Marketing - From Fundamentals to State-of-the-Art, Marketing ZFP, ...
38. Jahrg., H. 1, of Marketing: ZFP – Journal of Research and...
www.jstor.org
Marketing: ZFP – Journal of Research and Management
Predicting and optimizing marketing performance in ...Springer
link.springer.com
von D Guhl · — Daniel Guhl gratefully acknowledges the financial support from the German Research Foundation (DFG) through CRC TRR 190 (Project Number ... von D Guhl · — Daniel Guhl gratefully acknowledges the financial support from the German Research Foundation (DFG) through CRC TRR 190 (Project Number ...
Project A05 Archives - Page 2 of 3Rationality and Competition
rationality-and-competition.de
Authors: Sebastian Gabel (HU Berlin)Daniel Guhl (HU Berlin)Daniel Klapper (HU Berlin) Published in: Journal of Marketing Research, 56(4), Access: ... Authors: Sebastian Gabel (HU Berlin)Daniel Guhl (HU Berlin)Daniel Klapper (HU Berlin) Published in: Journal of Marketing Research, 56(4), Access: ...
Behavioral biases in marketing - EconPapers
econpapers.repec.org
von K Dowling · · Zitiert von: 26 — By Katharina Dowling, Daniel Guhl, Daniel Klapper, Martin Spann, Lucas Stich and Narine Yegoryan; Abstract: Abstract Psychology and economics (together ... › ReP...
Behavioral biases in marketing | SpringerLink
link.springer.com
Behavioral biases in marketing. Katharina Dowling ,; Daniel Guhl ,; Daniel Klapper ,; Martin Spann ORCID: orcid.org
ECDA in Paderborn ( –
www.gfkl.org
· Consumer Preferences and Marketing Analytics (Friederike Paetz, Daniel Guhl) Data Analysis Models in Economics and Business (Jozef Pociecha) Data Analysis in Finance (Krzysztof Jajuga) Data Science for Mental Health (Fionn Murtagh, Mohsen Farid) Dimension Reduction and Visualisation for Classification (Niel le Roux)
Narine Yegoryan - ResearchNarine Yegoryan
www.narineyegoryan.com
Behavioral Biases in Marketing. (with Katharina Dowling, Daniel Guhl, Daniel Klapper, Martin Spann, and Lucas Stich). Journal of the Academy of Marketing ... Behavioral Biases in Marketing. (with Katharina Dowling, Daniel Guhl, Daniel Klapper, Martin Spann, and Lucas Stich). Journal of the Academy of Marketing ...
Daniel Guhl - Google Scholar
scholar.google.de
Daniel Guhl. Assistant Professor of Consumer Behavior, Humboldt University Berlin. Bestätigte E-Mail-Adresse bei hu-berlin.de - Startseite. Marketing. Artikel Zitiert von Öffentlicher Zugriff Koautoren. Titel. Sortieren. Nach Zitationen sortieren Nach Jahr sortieren Nach Titel sortieren.
European Quant Marketing Seminar - Google Sites
sites.google.com
February 24: Daniel Guhl (Humboldt University, Berlin ) Digital Content Variety and Customer Subscription Behavior. Abstract, Zoom link , Video. › view › e...
Datenanalyse und Klassifikation im Marketing – Gesellschaft für...
www.gfkl.org
· Seit November wird die AG MARKETING von PD Dr. Friederike Paetz, Technische Universität Clausthal, und von Herrn Professor Daniel Guhl, Humboldt Universität Berlin, als Stellvertreter, geleitet. Leitung der AG MARKETING: PD Dr. Friederike Paetz. Technische Universität Clausthal. Institut für Wirtschaftswissenschaft
Vahlen eLibrary
www.beck-elibrary.de
Ossama Elshiewy, Daniel Guhl, Yasemin Boztug Multinomial Logit Models in Marketing - From Fundamentals to State-of-the-Art . page 32–49. Johannes Hirschmann, Bernhard Swoboda Multilevel Structural Equation Modelling in Marketing and Management Research . page 50–75. Carsten L. Demming, Steffen Jahn, Yasemin Boztug Conducting Mediation Analysis in Marketing Research . …
Prof. Dr. Daniel Guhl — Wirtschaftswissenschaftliche Fakultät
www.wiwi.hu-berlin.de
Name: Daniel Guhl; Status: wiss. Mitarb. E-Mail: daniel.guhl (at) hu-berlin.de; Homepage: http://www.wiwi.hu-berlin.de/professuren/bwl/marketing/team
Altmetric – Behavioral biases in marketing
springeropen.altmetric.com
... October DOI, s x. Authors. Katharina Dowling, Daniel Guhl, Daniel Klapper, Martin Spann, Lucas Stich, Narine Yegoryan ...
Marketing ZFP - Beck eLibrary
www.beck-elibrary.de
... Daniel Guhl, Daniel Guhl, Yasemin Boztug, Yasemin Boztug Ossama Elshiewy, ... Daniel Guhl, Daniel Guhl, Yasemin Boztug, Yasemin Boztug 32–49. Details. › ...
Beck eLibrary
www.beck-elibrary.de
Daniel Guhl, Hannah Winkler von Mohrenfels, Jannina Abshagen, Daniel Klapper, Measuring Marketing Success: Estimating the Effect ofSocial Media and TV ...
Kommunikationsbudgetierung: Analytische AnsätzeOUCI
ouci.dntb.gov.ua
Authors: Daniel Guhl, Hartwig Steffenhagen. List of references. Albers, S. (1998). Regeln für die Allokation eines Marketing-Budgets auf Produkte oder ...
Methods, Modelling & Marketing Analytics
www.emacconference2023.org
... in Dynamic Markets” (guest editors: Friederike Paetz, Daniel Guhl, Udo Wagner, and Michel Wedel). https://www.springer.com/journal/291/updates › ...
Report on the Third Working Group Meeting of the AG Marketing
publikationen.bibliothek.kit.edu
(organized and chaired by Friederike Paetz and Daniel Guhl) was an invited session with international marketing researchers, specifically Norris Bruce. › ...
P2V-MAP: Mapping Market Structures for Large Retail ...Sage Journals
journals.sagepub.com
von S Gabel · · Zitiert von: 61 — Daniel Guhl. 2. Postdoctoral Researcher. email: daniel.guhl@hu. -. berlin.de. Daniel Klapper. 2. Professor of Marketing. email: daniel.klapper@hu. -. berlin.de.
[PDF] Multinomial Logit Models in Marketing - From Fundamentals to...
www.semanticscholar.org
Daniel Guhl is Postdoctoral Researcher at Humboldt University BerlinBerlin, Phone +49(0) , Fax +49(0)3.
TOC: J Mar Res - American Marketing Association
www.ama.org
–Sebastian Gabel, Daniel Guhl, and Daniel Klapper [Publisher] [Google Scholar]. Political Identity and Financial Risk Taking: Insights from ...
[PDF] Behavioral biases in marketing | Semantic Scholar
www.semanticscholar.org
@inproceedings{Guhl2017BehavioralBI, title={Behavioral Biases in Marketing}, author={Daniel Guhl and Daniel Klapper and Katharina Massner and Martin ...
J Acad Mar Sci - American Marketing Association
www.ama.org
· —Katharina Dowling, Daniel Guhl, Daniel Klapper, Martin Spann, Lucas Stich & Narine Yegoryan. Beyond valence: a meta-analysis of discrete ...
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