Danijel Jozic und Christian Homburg - Info zur Person

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Effective customer journey design: consumers' conception ...ideas.repec.org › spr › joamsc

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Christina Kuehnl & Danijel Jozic & Christian Homburg, "Effective customer journey design: consumers' conception, measurement, and consequences," ...

Effective customer journey design: consumers’ conception

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Danijel Jozic Christian Homburg -mannheim.de 1 ESB Business School, Reutlingen University, Reutlingen, Germany 2 Mainz, Germany 3 University of Mannheim, Mannheim, Germany 4 University of Manchester, Manchester, UK Journal of the Academy of Marketing Science (2019) 47:551–568

Journal of the Academy of Marketing Science | JAMS best paper award...

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“Effective customer journey design: consumers' conception, measurement, and consequences” by Christina Kuehnl, Danijel Jozic and Christian Homburg.

Effective customer journey design: consumers’ conception,...

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... customer journey design: consumers' conception, measurement, and consequences. Christina Kuehnl ,; Danijel Jozic &; Christian Homburg.

Article - Effective customer journey design: consumers' conception ...www.scilit.net › article

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Christina Kuehnl. , Danijel Jozic, Christian Homburg. Published: 7 January by Springer Nature. in Journal of the Academy of Marketing Science.

JAMS Best Paper Award - American Marketing Association

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· ... customer journey design: consumers' conception, measurement, and consequences” by Christina Kuehnl, Danijel Jozic and Christian Homburg ...

Customer Experience Management - PDF Kostenfreier Download

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1 Institut für Marktorientierte Unternehmensführung Kompetenz in Wissenschaft & Management Prof. Dr. Dr. h.c. mult. Christian Homburg, Prof. Dr. Sabine Kuester IMU Research Insights # 019 Customer Experience Management Prof. Dr. Dr. h.c. mult. Christian Homburg Dipl.-Kfm. Danijel Jozic Dr. Christina Kühnl ...

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