News
Google News: 谁的上岛咖啡
[新浪网] - 在品牌大师大卫·艾克(David Aaker)眼中，品牌是用来标志某个销售商或销售集团的产品或服务，并将之与竞争对手的产品或服务区分开来的特有名称和(或)标志(如标志语、
Google News: 离了防上火的王老吉
[新浪网] - 在“品牌资产的鼻祖”大卫·艾克(David A. Aaker)看来，品牌定位通常是在主要的细分市场中，找到一种竞争对手尚未具有的重要品质。一旦品牌根据产品种类的关键品质进行了
The Good News: Unilever's New CEO Will Stay the Course - LinkedIn
www.linkedin.com
David Aaker Influencer. Vice Chairman at Prophet, Brand Strategist and Author. Follow. 39 comments. article-comment__guest-image.
Heise.de: 7,5 Millionen Dollar für die Webadresse business.com | heise online
Käufer ist ein Unternehmen, das sich als
Netzwerk-Profile
LinkedIn: David Aaker - Vice Chairman - Prophet | LinkedInpr.linkedin.com › pub › david-aaker
Ve el perfil de David Aaker en LinkedIn, la mayor red profesional del mundo. David tiene 3 empleos en su perfil. Ve el perfil completo en LinkedIn y descubre los ...
Interessen
Prophet Launches Dynamic New Site at www.prophet.com
www.prnewswire.com
[PR Newswire (press release)] and one highlighting its well-known experts, like David Aaker. An "Ask the Expert" (http://www.prophet.com/ask/expert) feature allows visitors to direct
David Aaker - Insider
www.businessinsider.com
David Aaker is the Vice-Chairman of Prophet and the author of Brand Relevance: Making Competitors Irrelevant and the davidaaker.com blog on branding.
Prophet Vice Chairman David Aaker To Be Inducted into the ...www.businesswire.com › home › P...
www.businesswire.com
David Aaker has been called the father of modern branding because of his pioneering work to define brand equity and provide concepts and ...
Firmen-Mitarbeiter
Tim Koelzer | Brand Consultant | Marketing Strategy Consultant |...
equibrandconsulting.com
Tim helps companies with marketing, brand strategy and new product development. He focuses on upstream marketing
Ausbildung
What Are Your Signature Stories? | Stanford Graduate School of...
www.gsb.stanford.edu
By David Aaker, Jennifer Aaker. January 2016Working Paper No Forthcoming in California Management Review (2016). A Nordstrom customer in the mid ...
Bücher
Brand Relevance: Making Competitors Irrelevant by Aaker, David A. [15 February 2011]
von David A. Aaker, Jossey BassGebundene Ausgabe
[ BRAND RELEVANCE MAKING COMPETITORS IRRELEVANT BY AAKER, DAVID A.](AUTHOR)HARDBACK
von David A. Aaker, John Wiley and Sons Ltd, 2011, Gebundene Ausgabe
[FROM FARGO TO THE WORLD OF BRANDS: MY STORY SO FAR BY AAKER, DAVID(AUTHOR)]PAPERBACK
von David Aaker, Iceni Books, 2005, Taschenbuch
Musik
Full text of "LinkedIn Influencers, Male and Female, with Over...
archive.org
... Donahoe Chairman of the Board at PayPal 227,447 followers Matt Barrie Chief Executive at Freelancer.com 226,949 followers Marillyn Hewson Lockheed Martin, Chairman, President and CEO 226,777 followers Joichi Ito Director, MIT Media Lab 226,675 followers David Aaker Vice Chairman at Prophet, ...
David Aaker – Bücher, CDs, DVDs und mehr – jpc.de
www.jpc.de
David Aaker: From Fargo to the World of Brands: My Story So Far, ... David Aaker: Spanning Silos: The New CMO Imperative, CD ...
Dokumente zum Namen
Interactive Customer Service - David Aaker, International Speaker, Aa…
de.slideshare.net
Leadership for Organizational & Business Success - David Aaker, International Speaker, Aaker & Associates
Aaker, David A. [WorldCat Identities]
worldcat.org
In David Aaker's book, Managing Brand Equity, managers discovered the value of a brand as a strategic asset and a company's primary source of competitive ...
uppsatser.se: Sökning: "david aaker" - UPPSATSER.SEwww.uppsatser.se › david+aaker
Sammanfattning : Purpose – The term signature story was explored by David Aaker in his book published in The purpose of this paper is to further ...
Wissenschaftliche Veröffentlichungen
Planung in komplexen Systemen - GRIN
www.grin.com
Planung in komplexen Systemen. Die Unmöglichkeit der Steuerung von Systemen am Beispiel von New Coke - BWL - Bachelorarbeit ebook 4,99 € - GRIN
Veröffentlichungen allgemein
bol.com: bol.com | Managing Brand Equity | | David A. Aaker |...
Managing Brand Equity. The most important assets of any business are intangible: its company name, brands, symbols and slogans and their underlying...
EconPapers: Book Review: David Aaker, Aaker on Branding:
econpapers.repec.org
that Drive Success , 2015, New Delhi, India: SAGE Publications, ...
Asian Brand Strategy (Revised and Updated) - Building and Sustaining...
link.springer.com
This second edition of the bestselling Asian Brand Strategy takes a look at how Asian brands continue to gain share-of-voice and share-of-market. Featuring a...
Video & Audio
BlinkX Video: Marketing 'Brand Relevance'
David Aaker explains how to present your product as unique , ABCNews
BlinkX Video: Marketing Guru David Aaker, "Spanning Silos" - Haas Event
Haas Marketing Professor Emeritus David Aaker shares insights from his recently published book, Spanning Silos, at the Haas School of Business, UC Berkeley. Aaker explains how , YouTube
BlinkX Video: Marketing Guru David Aaker, "Brand Relevance" - Berkeley-Haas
Marketing guru and Haas Professor Emeritus David Aaker talks about his new book, Brand Relevance, as part of the David Aaker Distinguished Speaker Series. In this event at the , YouTube
David Aaker at Berkeley Haas | Owning Game-Changing - YouTubewww.youtube.com › watch
www.youtube.com
· Dave is a member of the Marketing Hall of Fame, author of hundreds of articles and 16 books ...Dauer: 1:00:15Gepostet:
Artikel & Meinungen
The Best of Aaker on Brands – Blog Recap | David Aaker | Pulse ...
www.linkedin.com
The most impactful blogs I've written in fall within three categories that are reflective of my research and writing interests. The first category, brand stories, is driven by my new book, “Creating Signature Stories” which is available now for pre-order. The other categories are about having a higher ...
Wikipedia: David Aaker - Wikipedia
› wiki › D...
Books : Aaker David A - Rediff Shopping
books.rediff.com
Aaker David A : Buy Aaker David A books online from Rediff Shopping. Collection of Aaker David A books : Aaker on Branding: 20 Principles That Drive...
Sonstiges
David Aaker on LinkedIn: #brandswww.linkedin.com › posts › davidaaker_brands-acti...
www.linkedin.com
The Prophet Brand Relevance Index® is now available for download. Learn the #brands that consumers in the U.S., U.K., Germany and China cannot live.
David Aaker on LinkedIn: A Look at Owning Game-Changing ...www.linkedin.com › posts › davidaaker_a-look-at-o...
www.linkedin.com
My brand is better than your brand” competition, rarely generates growth. Instead, #brands must define game-changing subcategories of their own. This...
David Aaker | LinkedIn
www.linkedin.com
View David Aaker's profile on LinkedIn, the world's largest professional community. David's education is listed on their profile. See the complete profile on ...
David Aaker | LinkedIn
www.linkedin.com
largest business network, helping professionals like David Aaker discover inside
...
"David Aaker: Don't Let Your Brand Become Irrelevant" | Bill Sobel ...
www.linkedin.com
This week on "Connecting...with Bill Sobel" on CMSWire "David Aaker: Don't Let Your Brand Become Irrelevant". You may think you know a thing or two about marketing. But odds are you don't know even half as much as David Aaker. Aaker is vice chairman of Prophet, a San Francisco-based marketing ...
David Aaker | LinkedIn
www.linkedin.com
View David Aaker's profile on LinkedIn, the world's largest professional community. David has 3 jobs listed on their profile. See the complete profile on LinkedIn and discover David's connections and jobs at similar companies.
David Aaker | LinkedIn
www.linkedin.com
David Aakers berufliches Profil anzeigen LinkedIn ist das weltweit größte berufliche Netzwerk, das Fach- und Führungskräften wie David Aaker ...
Book Discussion: Brand Leadership by David Aaker - LinkedIn
www.linkedin.com
Hey, y'all. I recently started a meme marketing agency and now I write blogs/facilitate discussions on topics relating to branding, advertising, ...
What Is Your Higher Purpose? | David Aaker | Pulse | LinkedIn
www.linkedin.com
It is easy to get caught in a focus on financials, but employees and customers are increasingly attracted to brands and firms that have a higher purpose. It makes a difference. David Aaker is a best-selling author and Vice Chairman at Prophet, a strategic brand and marketing consultancy. He blogs weekly at ...
3 Automotive Brands That Have Shined in Subcategory Competition
www.linkedin.com
David Aaker Influencer. Vice Chairman at Prophet, Brand Strategist and Author. Follow. 15 comments. article-comment__guest-image.
3 Branding Trends You Need to Know | David Aaker | Pulse | LinkedIn
www.linkedin.com
There are three accelerating branding trends that affect nearly every business. The winners of tomorrow are going to be riding these waves rather than swimming against them. First, there is a trend from “my brand is better than your brand” marketing to subcategory competition driven by the fast pace of ...
3 Reasons Why Old Navy Is Surging - LinkedIn
www.linkedin.com
David Aaker Influencer. Vice Chairman at Prophet, Brand Strategist and Author. Follow. 39 comments. article-comment__guest-image.
6 Ways Your Brand Personality Should Add Value | David Aaker ...
www.linkedin.com
What is the worst thing you can say about a person? High up on my list would be that someone has no personality. Who wants to spend time with someone so boring? I'd rather hang out with a jerk. At least then it would be interesting. The same reasoning applies to brands. Not all brands have a personality, ...
A Higher Brand Purpose Unleashes Signature Stories | David Aaker ...
www.linkedin.com
Signature stories help organizations with a higher purpose (a purpose beyond just increasing sales and profits) in two ways. First, signature stories communicate the higher purpose and its programs to employees and customers, an increasingly important and difficult job. Second, the stories serve to provide ...
A Roadmap to Managing Your Personal Brand | David Aaker | Pulse ...
www.linkedin.com
Every person has a brand, represented by a name and face. This brand has a host of associations. The brand will influence all relationships and affect how a person is perceived and/or respected. Your personal brand can be actively managed with disciple and consistency over time, or it can be allowed to ...
Barclays Regains Trust Using Signature Stories | David Aaker | Pulse ...
www.linkedin.com
Stories work better than facts. A set of facts are often ignored or treated as self-serving with claims that are not credible. Consider the remarkable impact of some signature stories at Barclays, which had become the least trusted brand in the least trusted industry and need to repair their image.
Be Ruthlessly Pragmatic and Deliver on Your Promise | David Aaker ...
www.linkedin.com
I have written and spoken on the importance of having brand energy, organizational values, a brand personality, and a point of difference so compelling that it forms a new subcategory. What is also true, is that a brand can develop substantial loyalty by just doing its job. Just do the basics: Deliver the brand ...
Brand Equity vs. Brand Value | David Aaker | Pulse | LinkedIn
www.linkedin.com
Brand equity is a key construct in the management of not only marketing but also business strategy. It helped create and support the explosive idea that emerged in the late 1980s, that brands are assets that drive business performance over time. That idea altered perceptions of what marketing does, who ...
Clif Bar Lets Its Farmers Tell the Brand Story | David Aaker | Pulse ...
www.linkedin.com
A unique storytelling experience from Clif Bar recently caught my eye. In the “Farmers Speak” series, the brand's farmers and suppliers explain and discuss why they got started in organic farming and how they operate their businesses. It works for three reasons. It reflects a perfect constellation of three huge ...
Brand Stories vs. Signature Stories: What's the Difference? - LinkedIn
www.linkedin.com
David Aaker Influencer. Vice Chairman at Prophet, Brand Strategist and Author. Follow. 40 comments. article-comment__guest-image.
sortiert nach Relevanz / Datum