Advice for Presenters: Focus on the Story | David Edelman | Pulse ...
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I'm lucky to be a consultant. I work with really smart people on really challenging problems that really matter to my clients. But it's easy to fall into ...
Marketers: Your Mission Is Growth | David Edelman | Pulse | LinkedIn
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Marketing is going through so many changes that I find I need to remind myself (and others) that marketing needs to be focused on the big ...
How to Stop Playing the Agency Blame Game | David Edelman | Pulse ...
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Tell me if this sounds familiar: A marketing campaign comes in below expectations. The client says that the agency made a series of mistakes ...
Infographic: Five Strategies for Sales Growth | David Edelman | Pulse ...
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These days, it's a tough time to be in the growth game. Stagnating economies, shifting digital models undercutting established businesses, ...
Let's End The Digital Confusion | David Edelman | Pulse | LinkedIn
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How many times have you had executive meetings where everyone walked in with a different view of what "digital" means? How much time is ...
Secrets of the Irrational Consumer | David Edelman | Pulse | LinkedIn
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We know more about how consumers shop and make decisions today than we ever have. The information age has been a mother lode for ...
The (Big) Picture of Good Health | David Edelman | Pulse | LinkedIn
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“You're the picture of good health!” This is a compliment most of us would like to hear. As we try to stay active and eat healthy foods to sharpen ...
The Business of Trust | David Edelman | Pulse | LinkedIn
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When every option is only one click away, why will a customer stay and do business with you? Of course, relevance, simple user experiences, ...
What is your Digital Quotient? | David Edelman | Pulse | LinkedIn
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We've all heard about the IQ. But it's time to start talking about our Digital Quotient (or DQ). This is about developing the kind of intelligence ...
Big Data: It's a people issue now | David Edelman | Pulse | LinkedIn
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I had been considering a New Year's resolution to stop using the term “Big Data” (it's overused to the point where it's sometimes hard to ...
Get Real: Advice Your Customers Trust | David Edelman | Pulse ...
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I have long been an advocate of including "advocacy" as an explicit step to be managed in the Customer Decision Journey. Advocacy has ...
Hacking Is The New Marketing | David Edelman | Pulse | LinkedIn
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While applying the term "hack" to any fresh, fast, fearless approach towards attacking a challenge is getting “hackneyed," it nonetheless is often ...
Loyalty: It's Killing Your Business | David Edelman | Pulse | LinkedIn
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If you're like me, your wallet or purse is bulging with loyalty cards and your inbox is flooded with loyalty offers. We're not alone. The average US ...
The Consumer Surge Out Of Africa | David Edelman | Pulse | LinkedIn
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Schoolchildren inspect new Nokia Asha smartphones during a promotional 'activation day' event by Nokia Oyj in Maponya Mall in Soweto, ...
Content Isn't King; It's Queen | David Edelman | Pulse | LinkedIn
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If you want your customers to listen, you have to have something to say. And if you want to have something to say, you need to be able to listen.
You Need Your “WOW” Now | David Edelman | Pulse | LinkedIn
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We've all heard those stories of an incredible customer experience. I remember once arriving with my wife to a hotel on my birthday (a rather ...
Creativity Is Hard Work | David Edelman | Pulse | LinkedIn
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People like to think of creativity as a bolt from the blue that suddenly opens up the heavens to a new insights or idea. While lots of great ...
It's All About The Customer's Journey | David Edelman | Pulse | LinkedIn
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I had a wonderful opportunity to speak the other day at the Financial Times' Future of Marketing conference. My topic was about how executives ...
It's Time For Your Brand To Go "All In" | David Edelman | Pulse | LinkedIn
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I once used a credit card to book a flight to France, then having that card rejected when I arrived in France. To me, their lack of ability to connect ...
The Designer Will Inherit The World | David Edelman | Pulse | LinkedIn
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As phrases goes, “The Designer Will Inherit The World” has a nice biblical ring to it. At the risk of flirting with blasphemy, though, this phrase ...
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