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Dennis Herhausen ; with a foreword by Marcus Schögel. Language: English. Foreword and abstract in German. Digital: text file: PDF; Edition: 1st ed. Imprint ...
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die Dissertation von Dennis Herhausen an. Um sich dieser strategischen Fragestellung anzunähern, widmet sich Herr Herhausen.
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Dennis Herhausen examines how managers can successfully probe latent needs and uncover future needs of customers, labeled as proactive customer orientation. To answer this question, three stages of research are deployed: (1) An exploratory study investigating two different dimensions of proactive.
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Understanding Proactive Customer Orientation [electronic resource] : Construct Development and Managerial Implications / by Dennis Herhausen.
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Author: Dennis Herhausen Publisher: Gabler Verlag; edition (August 31, 2011) Language: English Pages: 186 ePub: kb. Fb2: kb. Rating: 4.5
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Construct Development and Managerial Implications. Introduction Erstes Kapitel lesen. Autor: Dennis Herhausen. Verlag: Gabler. Print ISBN:
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