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Customer Relationship Marketing: Theoretical And Managerial ...google.com
books.google.com
Malthouse, Edward C., Michael Haenlein, Bernd Skiera, Egbert Wege, and Michael Zhang (2013), Managing Customer Relationships in the Social Media Era: ...
The New Advertising: Branding, Content, and Consumer ...google.com
books.google.com
... Michael Haenlein, Bernd Skiera, Egbert Wege, and Michael Zhang, “Managing Customer Relationships in the Social Media Era: Introducing the Social CRM ...
Managing Customer Relationships in the Social Media EraSage Publications
journals.sagepub.com
Bernd Skiera, Egbert Wege, and Michael Zhang+2-2View all authors and affiliations. Volume 27, Issue 4 · https://doi.org j.intmar
Journal of Interactive Marketing | Social Media and MarketingScienceDirect
www.sciencedirect.com
Edward C. Malthouse, Michael Haenlein, Bernd Skiera, Egbert Wege, Michael Zhang. Pages : View PDF. Article preview. select article Social Media ...
Managing Customer Relationships in the Social Media EraRePEc
econpapers.repec.org
von EC Malthouse · · Zitiert von: — By Edward C. Malthouse, Michael Haenlein, Bernd Skiera, Egbert Wege and Michael Zhang; Abstract: CRM has traditionally referred to a company managing ...
A Study on Digital Marketing and Its Types: A Deep Review ...Integrated Journal for Research in Arts and Humanities
ijrah.com
von RA Rosario · · Zitiert von: 1 — Edward C. Malthouse a, ⁎& Michael Haenlein b & Bernd Skiera c & Egbert Wege d & Michael Zhang e (2013) studied about the Managing Customer ...
Author Page for Xiaoquan (Michael) ZhangSocial Science Research Network
privpapers.ssrn.com
Edward Malthouse, Michael Haenlein, Bernd Skiera, Egbert Wege and Xiaoquan (Michael) Zhang. Northwestern University, ESCP Europe, Goethe University ...
Bernd Skiera: H-index & Awards - Academic ProfileResearch.com
research.com
Malthouse;Michael Haenlein;Bernd Skiera;Egbert Wege. (2013) Citations. Measuring Consumers' Willingness to Pay at the Point of Purchase. Klaus Wertenbroch; ...
FACTORS AFFECTING THE ACCEPTANCE OF USING ...uran.ua
journals.uran.ua
von M Ghaffari · — Edward C. Malthouse, Michael Haenlein, Bernd Skiera, Egbert Wege, Michael Zhang. (2013), “Managing. Customer Relationships in the Social Media Era: ...
Edward C. Malthouse: H-index & Awards - Academic Profile
research.com
Managing Customer Relationships in the Social Media Era: Introducing the Social CRM House. Edward C. Malthouse;Michael Haenlein;Bernd Skiera;Egbert Wege. › edward-c-m...
Managing Customer Relationships in the Social Media Era
journals.sagepub.com
von EC Malthouse · · Zitiert von: — Bernd Skiera, Egbert Wege, and Michael Zhang+2-2View all authors and affiliations. Volume 27, Issue 4 · https://doi.org j.intmar › doi
View of Customer Relationship Malevolence: A Reflection ...tripleC: Communication, Capitalism & Critique
www.triple-c.at
von K Weir · — Malthouse, Edward C., Michael Haenlein, Bernd Skiera, Egbert Wege and Michael Zhang Managing Customer Relationships in the Social Media Era: ...
Salesforce CRM: A new way of managing Customer ...eecjournal.com › detail › salesforc...
eecjournal.com
[1] Edward C. Malthouse, Michael Haenlein, Bernd Skiera, Egbert Wege & Michael Zhang “Managing Customer Relationships in the Social Media Era: ...
Managing Customer Relationships in the Social Media EraSemantic Scholar
www.semanticscholar.org
— ... author={Edward C. Malthouse and Michael Haenlein and Bernd Skiera and Egbert Wege and Xiaoquan (Michael) Zhang}, year={2013} }.
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