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‘Kool-Aid Man’ gets a new look — and a personality – The Mercury News
www.mercurynews.com
— Erica Rendall, senior brand manager at Kraft Foods Group Inc., says the new ads are intended to fill in the blanks in Kool-Aid Man's ... › k...
'Oh, Yeah!' Kool-Aid Man Gets a High-Tech Makeover - ABC ...abcnews.go.com › blogs › lifestyle › › o...
abcnews.go.com
... saw it as a great opportunity to evolve our lovable icon to a more contemporary character," says Erica Rendall, senior brand manager at Kraft.
USA TODAY
eu.usatoday.com
Erica Rendall, senior brand manager at Kraft Foods Group, says the new ads are intended to fill in the blanks in Kool-Aid Man's character so ...
Kraft?s Kool-Aid cements brand awareness via interactive ...
www.marketingdive.com
s life,? said Erica Rendall, senior brand manager at Kraft Foods. ?The TV and print creative shows what it is like to live a day-in-the-life of the iconic ... › ...
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