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Do Price Promotions Help or Hurt Premium-Product Brands? The Impact...
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The authors, Felix Zoellner, BMW Group, and Tobias Schaefers, TU Dortmund University, combined the sales data of German premium ...
Research outlines impact of promotions | WARC
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The Impact of Different Price-Promotion Types on Sales and Brand Perception, authors Felix Zoellner (BMW Group) and Tobias Schaefers (TU ...
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