Fischer Sönke und Marketing - Info zur Person

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Aktuelle Entwicklungen im Customer Equity Management

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Author statement: Marc Fischer; Sönke Albers. Year: Person: Fischer, Marc; Albers, Sönke. Published in: Vielfalt und Einheit in der Marketingwissenschaft ...

A Descriptive and Normative Analysis of Marketing Budgeting

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Marc Fischer, Sönke Albers, Nils Wagner and Monika Frie. “Dynamic Marketing Budget Allocation across Countries, Products, and. Marketing Activities” ...

Patient- or Physician-Oriented Marketing What Drives Primary Demand

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prescription drugs, marc fischer, sönke albers, marketing efforts, marketing science institute, arv therapy, 3 by 5, living with hiv, hiv aids, hiv infection, ﬁ rst,

Patient- or Physician-Oriented Marketing: What Drives Primary ...

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Authors: Marc Fischer, Sönke Albers. Citations: The following links allow you to view and download full publications. These …

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Marc Fischer, Sönke Albers, Nils Wagner, and Monika Frie; Practice Prize Winner—Dynamic Marketing Budget Allocation Across Countries, Products, and Marketing Activities

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Marketing Science, vol. 30, no. 4 Marc Fischer, Sönke Albers, Nils Wagner, Monika Frie

GFKMIR | Current Issue

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HOW TO LEVERAGE PROFITS ACROSS MARKETS, PRODUCTS AND MARKETING ACTIVITIES. Marc Fischer, Sönke Albers, Nils Wagner and Monika Frie ...

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