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How marketing fits into gaming | WARCwww.warc.com › newsandopinion › news › how-ma...
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· In the September issue of JAR, Frank Alpert (University of Queensland Business School, Australia) and M. Kim Saxton (Indiana University's ...
Staff 'false smiles' won't bring customers back: study
phys.org
... about their marketing messages as well as trying to convince their customers, according to The University of Queensland's Associate Professor of Marketing Frank Alpert.
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