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Advances in Advertising Research (Vol. VI): The Digital, the Classic,...

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Jörg Matthes, Franziska Marquart, Florian Arendt, and Anke Wonneberger 1 Introduction Right-wing populist parties increasingly use political poster ...

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Franziska Marquart & Jörg Matthes Abstract: While most right-wing populist parties use negative political ads that openly at-tack foreigners and immigrants, some have begun to frame their campaigns more posi-tively. This study examines the …

Tagung der DGPuK-Fachgruppe „Visuelle Kommunikation“

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Jörg Matthes & Franziska Marquart (Universität Wien): Bald fremd in unserer Heimat? Wirkung negativer visueller Frames in Wahlplakaten auf die Einstellungen gegenüber Migranten Michael Grimm (Hans-Bredow-Institut für Medienforschung) & Afifa El Bayed (Universität Erfurt): Wirkungen von Visual Framing durch Migrationsstereotype in

EBSCOhost | | Selective Exposure in the Context of...

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Selective Exposure in the Context of Political Advertising: A Behavioral Approach Using Eye-Tracking Methodology. FRANZISKA MARQUART. JÖRG MATTHES.

Appetite | Vol 120, Pages (1 January 2018) | ScienceDirect.com...

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... children's healthy eating habits with food placements? Food placements of high and low nutritional value in cartoons, Children's BMI, food-related parental mediation strategies, and food choice. Original research article: Pages Brigitte Naderer, Jörg Matthes, Alice Binder, Franziska Marquart, ... Ines Spielvogel.

Franziska Marquart - DBLPdblp.org › Persons

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· Florian Arendt, Franziska Marquart , · Jörg Matthes : Effects of Right-Wing Populist Political Advertising on Implicit and Explicit Stereotypes.

Publizistik | Volume 58, issue 3 - SpringerLinklink.springer.com › journal › volumes-and-issues

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Werbung auf niedrigem Niveau? Authors. Jörg Matthes; Franziska Marquart. Content type: Aufsatz; Published: 23 July 2013; Pages:

Alle Infos zum Namen "Franziska Marquart"

SCM – Nomos – Beitrag Marquart

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Franziska Marquart & Jörg Matthes. Abstract: While most right-wing populist parties use negative political ads that openly attack foreigners and immigrants, some have begun to frame their campaigns more positively.

SCM Studies in Communication and Media eBook (2016)

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Franziska Marquart & Jörg Matthes Campaigning subtle exclusionism: The effects of right-wing populist positive ads on attitudes toward foreigners in Austria html | pdf. While most right-wing populist parties use negative political ads that openly attack foreigners and immigrants, some have begun to frame their campaigns more positively.