News
Google News: Birra Moretti promotes Italian heritage with celebrity chef partnership
[Marketing] - LONDON - Birra Moretti, the Heineken-owned premium beer brand, has launched an integrated
Google News: Coco Pops slammed for 'snack' posters
[Marketing] - By Gemma Charles, marketingmagazine.co.uk, 02 March 2010, 09:21am LONDON - Kellogg has ended an outdoor campaign for its Coco Pops cereal amid complaints
Google News: Institute of Sales Promotion drops 'sales' from name after 76 years
[Marketing] - By Gemma Charles, marketingmagazine.co.uk, 01 March 2010, 08:00am LONDON - The Institute of Sales Promotion (ISP) is changing its name to the Institute of
Google News: Brands 'failing to measure' billion pound sustainability activity
[Marketing] - John Noble, director of the British Brands Group, said: "This report clearly shows the link between branding and responsible business.
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