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Do Marketing Media Have Life Cycles? The Case of Product Placement in...

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Do Marketing Media Have Life Cycles? The Case of Product Placement in Movies | Karnio…na, Ekaterina V; Uslay, Can; Erenburg, Grigori | download | BookSC....

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↑ Ekaterina V Karnio…na, Can Uslay, Grigori Erenburg: Do Marketing Media Have Life Cycles? The Case of Product Placement in Movies . In: Journal of Marketing . 75, Nr. 3, S. 27–48.

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Ekaterina V. Karnio…na, Can Uslay, & Grigori Erenburg Do Marketing Media Have Life Cycles? The Case of Product Placement in Movies This article examines the

"Do Marketing Media Have Life Cycles? The Case Of Product Placement...

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Karnio…na, Ekaterina V., Can Uslay, and Grigori Erenburg. "Do marketing media have life cycles? The case of product placement in movies." Journal of ...