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Exceptional presentations and workshops on the …
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‘Are you still counting or are you already tracking?’ is the title of a panel discussion moderated by Johannes Plass (Mutabor), during which Kerstin Dahnert from Porsche, Stefan Ponikva from the BMW Group, Ralph Herrmann from the Würth Group and Christoph Beaufils from ISPO will explore the topic of performance measurement in brand experience.
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