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GDPR is coming..will this be allowed in future? | Iain Lovatt | Pulse ...
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Iain Lovatt. Chairman and Founder of Blue Sheep. It will be interesting Ryan but we won't change for a few years even if we vote to leave as we ...
Addressing Human Error Issues with Data Quality | Iain Lovatt | Pulse ...
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Maintaining high quality, accurate data is a challenge that requires continuous attention. Like fruit in a bowl, data will quickly go bad if it is ...
Can big data strategies change the world? | Iain Lovatt | Pulse | LinkedIn
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Data enhancement is changing the world. Now, before you assume this is just hyperbole and my opinion is biased then consider this: both the ...
Change is good, it will give you a new lease of life. | Iain Lovatt | Pulse ...
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Happy New Year to everyone. Have you made any New Years Resolutions to change your life and make things better in Why do we feel ...
Close to breaking point for marketing? | Iain Lovatt | Pulse | LinkedIn
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Late in March 2017, the ICO reported that it had fined automaker Honda and airline Flybe a combined total of £83,000 ($104,000) for breaching ...
Data versus creativity – can one exist without the other? | Iain Lovatt ...
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For centuries, scientists and artists have held differing outlooks on life. While one strives for rational, objective truth, the other believes in ...
Does your organisation need a Data Scientist? | Iain Lovatt | Pulse ...
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Using Big Data has become one of the most important ways for big businesses to learn more about their customers, better recognise how their ...
Five ways ecommerce retailers are using predictive analytics | Iain Lovatt
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The primary aim for predictive analytics is to leverage Big Data in order to make better business decisions. Predictive analytics cannot ...
How 'big data' can enable creativity? | Iain Lovatt | Pulse | LinkedIn
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History's great marketers became great when they began to know their customers better than their customers knew themselves. How did they ...
How to get more from less.. | Iain Lovatt | Pulse | LinkedIn
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Hidden on page 5 of 'The Times' at the weekend was one of the answers to what won the election. Regardless of your political views, as a ...
How personalisation has helped UK brands enjoy business ...www.linkedin.com › pulse › how-personalisation...
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Iain Lovatt. Data evangelist and educator. Follow. 1 comment. article-comment__guest-image. Sign in to leave your comment ...
Iain Lovatt - LinkedIn
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Now is upon us will it turn out to be an average year or an exceptional year for you and your business? Well, for most of us it will be ...
Intelligence v Wisdom | Iain Lovatt | Pulse | LinkedIn
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Intelligence indicates knowledge but does not relate to wisdom. A wise man knows how to use his knowledge to make a good decision, such as ...
Predictive personalisation for better conversations | Iain Lovatt | Pulse ...
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Personalised marketing used to refer to the ability to merge names and key personalised information into a marketing communication.
The GDPR PPI Paradox | Iain Lovatt | Pulse | LinkedIn
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Back in May 2016, I wrote an article for LinkedIn called Data Subject Access Requests: a compensation crisis waiting to happen?. In it, I looked ...
The customer is king attitude has had its day! | Iain Lovatt | Pulse ...
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Why do customers think that spending money with you entitles them to your soul and never ending servitude? It never ceases to amaze me that ...
The importance of customer segmentation | Iain Lovatt | Pulse | LinkedIn
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While mass marketing tactics are still able to get results, the assumption that simply everyone will be interested in buying what you are selling is ...
The importance of data cleansing.. | Iain Lovatt | Pulse | LinkedIn
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As we move out of winter towards the promise of warmer months, it means the perfect opportunity for a time-honoured tradition: the spring clean ...
The power of customer insight | Iain Lovatt | Pulse | LinkedIn
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Do you know what your customers want? What they really want? Ask any small business owner and they can likely tell you everything you'd ...
What is bad data and how do you clean it? | Iain Lovatt | Pulse | LinkedIn
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Bad data leads to bad decisions and it cannot be overstated the problems it can cause. Not just with losses of time and money, but the impact it ...
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