Jana Gäthke und Katja Gelbrich - Info zur Person

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How much compensation should a firm offer for a flawed service? : an...

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... a firm offer for a flawed service? : an examination of the nonlinear effects of compensation on satisfaction. Katja Gelbrich, Jana Gäthke, and Yany Grégoire ...

Rewarding customers who keep a product : how reinforcement ...www.econbiz.de › Record › rewarding-customers-w...

www.econbiz.de

... who keep a product : how reinforcement affects customers' product return decision in online retailing. Katja Gelbrich, Jana Gäthke, Alexander Hübner ...

EconPapers: How a firm's best versus normal customers react to...

econpapers.repec.org

· By Katja Gelbrich, Jana Gäthke and Yany Grégoire; Abstract: This paper examines whether customers with a strong relationship do or do not ...

1 Organization for Economic Co-operation and Development, The Service...

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If not, high levels of compensation are required to achieve post-complaint satisfaction; see: Katja Gelbrich, Jana Gäthke and Yany Grégoire (2015), How Much ...

2. Download the AMA Summer Marketing Educators' Conference ...

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Jana Gäthke, Catholic University Eichstätt-Ingolstadt; Katja Gelbrich, Catholic University. Eichstätt-Ingolstadt; Yany Grégoire, HEC Montréal. An Empirical Examination of the Service Purchase Decision: Understanding the Influence of WOM. Peter Voyer, University of Windsor. Consumer Ethnocentrism vs.

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Jana Gäthke und Katja Gelbrich Person-Info

How much compensation should a firm offer for a flawed service? : an...

Rewarding customers who keep a product : how reinforcement ...www.econbiz.de › Record › rewarding-customers-w...

EconPapers: How a firm's best versus normal customers react to...

1 Organization for Economic Co-operation and Development, The Service...

2. Download the AMA Summer Marketing Educators' Conference ...

AMA Summer Educators' Conference Leveraging New Technologies. to...

SERVSIG Opportunities for Services in a Challenging World,...

Alle Infos zum Namen "Jana Gäthke"