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Brands Through our SensesLnu.se
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— ... Janina Haase and Jannick Bettels Academy of Marketing Science World Marketing Congress aims to explore new and innovative ways to — ... Janina Haase and Jannick Bettels Academy of Marketing Science World Marketing Congress aims to explore new and innovative ways to ...
The power of experiential marketing: exploring the causal ...RePEc: Research Papers in Economics
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von KP Wiedmann · · Zitiert von: 268 — Janina Haase. (Leibniz University of Hannover). Nadine Hennigs. (Leibniz ... Klaus-Peter Wiedmann & Franziska Labenz & Janina Haase & Nadine Hennigs, von KP Wiedmann · · Zitiert von: 268 — Janina Haase. (Leibniz University of Hannover). Nadine Hennigs. (Leibniz ... Klaus-Peter Wiedmann & Franziska Labenz & Janina Haase & Nadine Hennigs,
Impressum - Institut für Marketing und ManagementLeibniz Universität Hannover
www.marketing.uni-hannover.de
— Janina Haase -hannover.de. TYPO3-Betrieb und Systemadministration: Leibniz Universität IT Services Leibniz Universität Hannover — Janina Haase -hannover.de. TYPO3-Betrieb und Systemadministration: Leibniz Universität IT Services Leibniz Universität Hannover
Sensory imagery in advertising: How the senses affect ...Taylor & Francis Online
www.tandfonline.com
Janina Haase (M.Sc., Leibniz University of Hannover) is a scientific researcher at the Institute of Marketing and Management, Leibniz University of Hannover. Janina Haase (M.Sc., Leibniz University of Hannover) is a scientific researcher at the Institute of Marketing and Management, Leibniz University of Hannover.
The power of experiential marketing : exploring the causal ...EconBiz
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Klaus-Peter Wiedmann, Franziska Labenz, Janina Haase, Nadine Hennigs. Year of publication: March Authors: Wiedmann, Klaus-Peter ; Labenz, Franziska ... Klaus-Peter Wiedmann, Franziska Labenz, Janina Haase, Nadine Hennigs. Year of publication: March Authors: Wiedmann, Klaus-Peter ; Labenz, Franziska ...
M.Sc. Janina Haase ArchivesResearch Leap
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Author. Volume. Issue. Publication Year. Article Type. Keyword. Browsing: M.Sc. Janina Haase. JOURNAL OF INTERNATIONAL BUSINESS RESEARCH AND MARKETING ...
Finding New Ways to Engage and Satisfy Global Customers: ...books.google.com › books
books.google.com
Klaus-Peter Wiedmann, Janina Haase, and Jannick Bettels Abstract Research in sensory marketing provides evidence for the great potential of sensory imagery ...
The sensory perception item set (SPI): An exploratory effort ...Wiley Online Library
onlinelibrary.wiley.com
— The sensory perception item set (SPI): An exploratory effort to develop a holistic scale for sensory marketing. Janina Haase, — The sensory perception item set (SPI): An exploratory effort to develop a holistic scale for sensory marketing. Janina Haase,.
Segmentation of experiential consumer types ProceedingsEuropean Marketing Academy (EMAC)
proceedings.emac-online.org
— ... Janina Haase, Institute of Marketing and Management, Leibniz University of Hannover; Klaus-Peter Wiedmann, Institute of Marketing and — ... Janina Haase, Institute of Marketing and Management, Leibniz University of Hannover; Klaus-Peter Wiedmann, Institute of Marketing and ...
Advertising Design in Food Marketing: Comparing the Effectiveness ...www.academia.edu › Advertising_Design_in_Food_...
www.academia.edu
... Klaus-Peter Wiedmann, Janina Haase, Jannick Bettels, and Franziska Labenz Abstract Advertising represents one of the most important means in marketing.
Segmentation of experiential consumer types and ...The European Marketing Academy
proceedings.emac-online.org
Janina Haase. Institute of Marketing and Management, Leibniz University of Hannover. Klaus-Peter Wiedmann. Institute of Marketing and Management, ... › pdfs
Brand hate, rage, anger & co.: Exploring the relevance and ...ScienceDirect.com
www.sciencedirect.com
von J Haase · · Zitiert von: 23 — Janina Haase (Leibniz University of Hannover) is a scientific researcher at the Institute of Marketing and Management, Leibniz University of Hannover. Main ... von J Haase · · Zitiert von: 23 — Janina Haase (Leibniz University of Hannover) is a scientific researcher at the Institute of Marketing and Management, Leibniz University of Hannover. Main ...
Janina Haase – Institut für Marketing und Management – Leibniz...
www.marketing.uni-hannover.de
Janina Haase absolvierte das Studium der Wirtschaftswissenschaften an der Leibniz Universität Hannover mit den Schwerpunkten Marketing, Statistik und Ökonometrie sowie Wirtschaftstheorie. Seit ist Frau Haase als wissenschaftliche Mitarbeiterin am Institut für Marketing und Management tätig veröffentlichte sie ihre Doktorarbeit zum Thema ...
Details der Publikation - Development of a measurement ...
katalog.ub.tu-braunschweig.de
Development of a measurement concept for sensory perception and investigation of the relationships with marketing-related performance indicators / von M.Sc. Janina Haase
Marketing and Management – Economics and Management – Leibniz...
www.wiwi.uni-hannover.de
Dr. Janina Haase Email haasem2.uni-hannover.de. Phone + Details Dr. Evmorfia Karampournioti Email karampourniotim2.uni-hannover.de. Phone + Details Dr. Sascha Langner Email langnerm2.uni-hannover.de. Phone + Details ...
Journal of Consumer Marketing: Volume 35 Issue 6Emerald Insight
www.emerald.com
Janina Haase, Klaus-Peter Wiedmann, Franziska Labenz. Sensory perception is an important factor to understand and effectively appeal to consumers. As ... Janina Haase, Klaus-Peter Wiedmann, Franziska Labenz. Sensory perception is an important factor to understand and effectively appeal to consumers. As ...
EconPapers: The implicit sensory association test (ISAT): A...
econpapers.repec.org
By Janina Haase and Klaus-Peter Wiedmann; Abstract: In the field of sensory marketing, implicit consumer information processing plays an important role ...
Make Brand Love, Not War: The Power of Combining Explicit and...
link.springer.com
Motivated by the success of major brands like Coca-Cola or Apple, marketing researchers continuously try to better measure consumers’ brand perception and...
EconPapers: The power of experiential marketing: exploring the causal...
econpapers.repec.org
By Klaus-Peter Wiedmann, Franziska Labenz, Janina Haase and Nadine Hennigs; Abstract: Abstract Providing customers with unique and ...
Advertising Design in Food Marketing: Comparing ...springerprofessional.de
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verfasst von : Klaus-Peter Wiedmann, Janina Haase, Jannick Bettels, Franziska Labenz. Erschienen in: Boundary Blurred: A Seamless Customer Experience in ... verfasst von : Klaus-Peter Wiedmann, Janina Haase, Jannick Bettels, Franziska Labenz. Erschienen in: Boundary Blurred: A Seamless Customer Experience in ...
Effects of consumer sensory perception on brand ...Semantic Scholar
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Janina Haase, Klaus-Peter Wiedmann, Franziska Labenz; Published in Journal of Consumer Marketing 10 September 2018; Business, Psychology. Purpose Sensory ... Janina Haase, Klaus-Peter Wiedmann, Franziska Labenz; Published in Journal of Consumer Marketing 10 September 2018; Business, Psychology. Purpose Sensory ...
Janina HaaseEasyChair
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Janina Haase. Organization: Leibniz University of Hannover, Institute of Marketing and Management. Pages in this Program. Program · Program for Wednesday, June ... Janina Haase. Organization: Leibniz University of Hannover, Institute of Marketing and Management. Pages in this Program. Program · Program for Wednesday, June ...
Janina Haaseprofitec.de
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Janina Haase. Meffert AG Farbwerke, Marketing Managerin. vCard herunterladen · + · + · · www.profitec.de ... Janina Haase. Meffert AG Farbwerke, Marketing Managerin. vCard herunterladen · + · + · · www.profitec.de ...
Sensory imagery in advertising: How the senses affect ...Semantic Scholar
www.semanticscholar.org
Janina Haase, Klaus-Peter Wiedmann, Jannick Bettels; Published in Journal of Marketing… 19 September 2018; Business, Psychology. ABSTRACT Research in sensory ... Janina Haase, Klaus-Peter Wiedmann, Jannick Bettels; Published in Journal of Marketing… 19 September 2018; Business, Psychology. ABSTRACT Research in sensory ...
Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement...
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Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to
검색결과 - koreascholarKoreaScholar
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Janina Haase, Nadine Hennigs, Jan C. L. König, Klaus-Peter Wiedmann · Global Fashion Management Conference Renaissance of Marketing and Management in ...
An exploratory effort to develop a holistic scale for sensory marketingcitationsy.com › archives › mar
citationsy.com
Janina Haase, Klaus-Peter Wiedmann. Published: Fields of Study: Psychology. publications supporting. 2. mentioning contrasting.
Die Marketing Agentur in München Ottobrunnmarketing-2.de
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Janina Haase Onlinemarketing. Janina kümmert sich in WordPress um neue Texte auf den Webseiten unserer Kunden. Kurz, knackig, kompakt und dabei ohne ...
Advertising Design in Food Marketing: Comparing the Effectiveness ...www.springerprofessional.de › advertising-design-in...
www.springerprofessional.de
Authors: Klaus-Peter Wiedmann, Janina Haase, Jannick Bettels, Franziska Labenz. Publisher: Springer International Publishing.
Luxury Research Journal - JournalTOCswww.journaltocs.ac.uk › ...
www.journaltocs.ac.uk
Authors: Klaus-Peter Wiedmann, Janina Haase, Franziska Labenz, Nadine Hennigs Pages: Abstract: In the luxury industry, multisensory marketing as a ...
Program for Wednesday, June 27th - EasyChair
easychair.org
Janina Haase (Institute of Marketing and Management, Leibniz University of Hannover, Germany) Jannick Bettels (Institute of Marketing and Management, ... › AMSWMC2...
The implicit sensory association test (ISAT) - X-MOLwww.x-mol.com › paper
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Janina Haase , Klaus-Peter Wiedmann. In the field of sensory marketing, implicit consumer information processing plays an important role because a large ...
How to best promote my product? Comparing the effectiveness of...
www.emerald.com
How to best promote my product? Comparing the effectiveness of sensory, functional and symbolic advertising content in food marketing - Author: Janina Haase,...
Shaping consumer perception: effects of vertical and horizontal...
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Jannick Bettels, Janina Haase, Klaus-Peter Wiedmann; Published 23 March 2020; Business; Journal of Consumer Marketing. Packaging represents an essential ...
Soothe Your Senses: A Multisensory Approach to ...The European Business Review
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von KP Wiedmann — Janina Haase is a Scientific Research Assistant at the Institute of Marketing and Management, Leibniz University of Hannover, Germany. Her main ...
The implicit sensory association test (ISAT)Researcher App
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Janina Haase, Klaus-Peter Wiedmann. In the field of sensory marketing, implicit consumer information processing plays an important role because a large ... › ...
The implicit sensory association test (ISAT)x-mol.com
www.x-mol.com
Janina Haase , Klaus-Peter Wiedmann. In the field of sensory marketing, implicit consumer information processing plays an important role because a large ... › paper
The sensory perception item set (SPI): An exploratory effort ...Citationsy
citationsy.com
The sensory perception item set (SPI): An exploratory effort to develop a holistic scale for sensory marketing. Janina Haase, Klaus-Peter Wiedmann.
The sensory perception item set (SPI): An exploratory effort to ...
www.semanticscholar.org
— ... of "The sensory perception item set (SPI): An exploratory effort to develop a holistic scale for sensory marketing" by Janina Haase et al. › ...
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