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Daily Research News Online no John Kearon Named President of...
www.mrweb.com
The ESOMAR Foundation, the charity arm of industry association ESOMAR, has appointed System1 Group founder and CEO John Kearon as its new President, succeeding Gunilla Broadbent who held the role since John Kearon The ESOMAR Foundation was set up to explore how to use the ...
A third of advertising spend should be put on a bonfire and burned -...
www.adnews.com.au
A third of all advertising work achieves nothing for brands, and the money spent on it should be put on a bonfire and incinerated, according to John Kearon, the outspoken founder of System1 (formerly Brainjuicer). Kearon, who is speaking at the AANA RESET conference later this month, tells AdNews “At its ...
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