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Blog | John Timmerman

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"It's Not in Our Budget" | John Timmerman | Pulse | LinkedIn

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It's the phrase that every salesperson dreads. For VP's, managers and directors it's the easy way out of any meeting. It's a blanket statement that ...

All Your Value is in the White Space | John Timmerman | Pulse ...

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Every day we read news headlines of new people or brands becoming popular for one reason or another. The latest musician, the new ...

Cyber Security Culture Change | John Timmerman | Pulse | LinkedIn

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I found the short article below by Gartner very interesting. It seems obvious enough that organizations need to change their cyber security ...

Everyone is an Influencer | John Timmerman | Pulse | LinkedIn

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If you're standing anywhere near the marketing industry, you know that the term “influencer” is the hottest thing since sliced bread. It's the ...

Go With Your Gut On This One. | John Timmerman | Pulse | LinkedIn

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In business, as in life, it can be stressful to make complicated decisions. Weighing the options of how to allocate funds in the new year, to which ...

If Data is a Currency... | John Timmerman | Pulse | LinkedIn

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It's often said that data is the new currency in the digital economy. Rightly so as customer data and their buying habits as well as company IP, ...

Influencer Marketing: We've Got It All Wrong | John Timmerman | Pulse ...

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Marketers ruin everything – I'm sure you've heard this term before, but maybe you haven't had it explained. It means that once a platform gains ...

Instagram. What it can do for your business. | John Timmerman | Pulse ...

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Instagram is for people who like things that look great. Things like food, clothes, cars, nature and people. Instagram is for consumers who want ...

Investing in the New Year. | John Timmerman | Pulse | LinkedIn

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Many people think that the term investing applies solely to money. But some of the most important investments that you make in your life are ...

Occam's Razor for Cyber Security? | John Timmerman | Pulse | LinkedIn

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Occam's Razor is a principle or philosophy attributed to William of Ockham, who died in Perhaps someone who lived so long ago without ...

Snapchat. Yes, Snapchat. | John Timmerman | Pulse | LinkedIn

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If you clicked on this article, you're already a step ahead of your competitors. I know what you're thinking, Snapchat is for tweens and has no ...

The Snapchat Train Is Here! Don't Be Late | John Timmerman | Pulse ...

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If you've been paying attention to tech or business news lately you know that Snapchat is one of the fastest growing social networks out there.

What Does She Think of Me? | John Timmerman | Pulse | LinkedIn

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This is a question that every man and woman wonder every day. Whether it be on a first date, during an interview, when meeting someone you ...

A Day in the Life of Your Customer | John Timmerman | Pulse | LinkedIn

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So you're spending $100,000/year on marketing and advertising. Have you ever sat down and thought about how your customer might actually ...

What If We Were A Pizza Shop? | John Timmerman | Pulse | LinkedIn

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Ok, I know it's only Tuesday. But last week I didn't get to post our latest addition to #TheMonsterShow. It's called "What If Wednesday". What If ...

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