Does Online Information Drive Offline Revenues?
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How Online Consumer Segments Differ in Long-term Marketing Effectiveness. Authors. Kerstin Reimer · Oliver J. Rutz · Koen Pauwels ... › ...
Modeling repeat purchases in the Internet when RFM captures ...
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Modeling repeat purchases in the Internet when RFM captures past influence of marketing. Kerstin Reimer and Sönke Albers ... › Record › modeling-repeat-pu...
Marketing effectiveness in the music download industry - EconBizwww.econbiz.de › Record › marketing-effectiveness...
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Marketing effectiveness in the music download industry. Kerstin Reimer, Oliver J. Rutz, and Koen H. Pauwels. Year of publication:
Marketing effectiveness in the music download industry
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WebMSI reports : working paper series.. - Cambridge, Mass., ISSN X, ZDB-ID , 3, p
Modeling Repeat Purchases in the Internet when RFM Captures Past...
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Modeling Repeat Purchases in the Internet when RFM Captures Past Influence of Marketing. Front Cover. Kerstin Reimer, Sönke Albers. › about
How Online Consumer Segments Differ in Long-term Marketing ...journals.sagepub.com
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Kerstin Reimer , Oliver J. Rutz , and Koen Pauwels .trView all authors and affiliations. Volume
[PDF] Oliver J. Rutz - UW Faculty Web Serverfaculty.washington.edu
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Kerstin Reimer, Oliver J. Rutz and Koen Pauwels (2014), “How Online Consumer. Segments Differ in Long-term Marketing Effectiveness”, Journal of Interactive.
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von K Reimer · · Zitiert von: 45 — How Online Consumer Segments Differ in Long-term Marketing Effectiveness. Author links open overlay panel. Kerstin Reimer a , Oliver J. Rutz b , Koen Pauwels c.
Oliver J. Rutz - Foster School of Business - University of Washingtonfoster.uw.edu
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Kerstin Reimer, Oliver J. Rutz and Koen Pauwels (2014), “How online consumer segments differ in long-term marketing effectiveness”, Journal of Interactive.
Modeling Repeat Purchases in the Internet when RFM ...RePEc
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von K Reimer · — By Kerstin Reimer and Sönke Albers; Abstract: Predicting online customer repeat purchase behavior by accounting for the marketing-mix plays ...
Alle Infos zum Namen "Kerstin Reimer"
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Kerstin Reimer. ScholarGPS™ ID: Field. Business and Management. Discipline. Marketing. Metrics Summary. Publication Count. 2. Predicted ...
Predicting online-purchasing behaviour - Semantic Scholarwww.semanticscholar.org
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Kerstin ReimerS. Albers. Business, Computer Science TLDR. It is postulate that RFM already captures the effects of past marketing activities and the ...
Marketing Effectiveness in the Music Download Industry - MSIwww.msii.clients.bostonwebdevelopment.com › mar...
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Kerstin Reimer, Oliver J. Rutz, and Koen H. Pauwels, 2010, Related Topics: Advertising | Distribution Channels/Retailing | Metrics: Financial and ...
Promotion - Marketing And Metricsmarketingandmetrics.com › category › promotion
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How Online Consumer Segments Differ in Long-term Marketing Effectiveness. with Oliver Rutz and Kerstin Reimer, Journal of Interactive Marketing, 28 (4), 2014, ...
Marketing Effectiveness in the Music Download Industry – MSIwww.msi.org › Resources
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Kerstin Reimer, Oliver J. Rutz, and Koen H. Pauwels. Jan 1, Download. Investigates whether findings from existing work on the short- and long-term ...
Oliver J. Rutz
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Kerstin Reimer, Oliver J. Rutz and Koen Pauwels (2014), "How Online Consumer Segments Differ in Long-term Marketing Effectiveness," Journal of Interactive ... › orutz
How Online Consumer Segments Differ in Long-term Marketing...
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— with Oliver Rutz and Kerstin Reimer, Journal of Interactive Marketing, 28 (4), 2014, Full Article. Abstract: › ...
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