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Web · Kerstin Reimer, Oliver J. Rutz, and Koen H. Pauwels, [ ] Investigates whether findings from existing work on the short- and long-term effectiveness …

Does Online Information Drive Offline Revenues?

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How Online Consumer Segments Differ in Long-term Marketing Effectiveness. Authors. Kerstin Reimer · Oliver J. Rutz · Koen Pauwels ... › ...

Marketing effectiveness in the music download industry - EconBizwww.econbiz.de › Record › marketing-effectiveness...

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Marketing effectiveness in the music download industry. Kerstin Reimer, Oliver J. Rutz, and Koen H. Pauwels. Year of publication:

How Online Consumer Segments Differ in Long-term Marketing ...journals.sagepub.com

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Kerstin Reimer , Oliver J. Rutz , and Koen Pauwels .trView all authors and affiliations. Volume

[PDF] Oliver J. Rutz - UW Faculty Web Serverfaculty.washington.edu

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Kerstin Reimer, Oliver J. Rutz and Koen Pauwels (2014), “How Online Consumer. Segments Differ in Long-term Marketing Effectiveness”, Journal of Interactive.

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von K Reimer · · Zitiert von: 45 — How Online Consumer Segments Differ in Long-term Marketing Effectiveness. Author links open overlay panel. Kerstin Reimer a , Oliver J. Rutz b , Koen Pauwels c.

Conservation of proteobacterial magnetosome genesJSTOR

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von C Jogler · · Zitiert von: 129 — Egli, Kerstin Reimer, Frank Oliver Glockner, Hanno Teeling, Jost Waldmann, and Hera Vlamakis for valuable scientific discussions. The help of Geraldine.

Oliver J. Rutz - Foster School of Business - University of Washingtonfoster.uw.edu

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Kerstin Reimer, Oliver J. Rutz and Koen Pauwels (2014), “How online consumer segments differ in long-term marketing effectiveness”, Journal of Interactive.

EconPapers: How Online Consumer Segments Differ in Long-term...

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By Kerstin Reimer, Oliver J. Rutz and Koen Pauwels; Abstract: Online commerce gives companies not only a growing global sales platform, but also powerful ...

How Online Consumer Segments Differ in Long-term ...دانش راه

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von K Reimer · · Zitiert von: 45 — Kerstin Reimer a. & Oliver J. Rutz b,⁎. & Koen Pauwels c a , Kiel, Germany b Foster School of Business, University of Washington ...

Oliver J. Rutz. Web: CV Oliver J. Rutz - KIPDF.COM

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Oliver J. Rutz Foster School of Business University of Washington, Box Seattle, WA (cell...

Marketing Effectiveness in the Music Download Industry - MSIwww.msii.clients.bostonwebdevelopment.com › mar...

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Kerstin Reimer, Oliver J. Rutz, and Koen H. Pauwels, 2010, Related Topics: Advertising | Distribution Channels/Retailing | Metrics: Financial and ...

Promotion - Marketing And Metricsmarketingandmetrics.com › category › promotion

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How Online Consumer Segments Differ in Long-term Marketing Effectiveness. with Oliver Rutz and Kerstin Reimer, Journal of Interactive Marketing, 28 (4), 2014, ...

Marketing Effectiveness in the Music Download Industry – MSIwww.msi.org › Resources

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Kerstin Reimer, Oliver J. Rutz, and Koen H. Pauwels. Jan 1, Download. Investigates whether findings from existing work on the short- and long-term ...

Oliver J. Rutz

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Kerstin Reimer, Oliver J. Rutz and Koen Pauwels (2014), "How Online Consumer Segments Differ in Long-term Marketing Effectiveness," Journal of Interactive ... › orutz