Kristin Kupfer und Hennig-Thurau - Info zur Person

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Pre-release consumer buzzRePEc

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von MB Houston · · Zitiert von: 59 — Mark B. Houston. (Texas Christian University) · Ann-Kristin Kupfer. (University of Muenster) · Thorsten Hennig-Thurau. (University of Muenster) · Martin Spann. ( ...

The short- and long-term effects of social media firestorms ...ScienceDirect

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von N Hansen · · Zitiert von: 155 — Author links open overlay panel. Nele Hansen , Ann-Kristin Kupfer , Thorsten Hennig-Thurau. Show more. Add to Mendeley. Share. Cite. https://doi.org

Best JAMS Article AwardThe Sheth Foundation

www.shethfoundation.org

Mark Houston, Ann-Kristin Kupfer, Thorsten Hennig-Thurau, Martin Spann , Rajan Varadarajan , Tuck Siong Chung, Michel Wedel, Roland T. Rust

17. Conference | The Mallen Conference

themallenconference.org

S. Abraham Ravid and Jeffrey Korchek. Morris Holbrook, Gino Cattani and Ann-Kristin Kupfer (l-r). Thorsten Hennig-Thurau and Ann-Kristin Kupfer.

IJRM Best Paper Award Winners Elsevier

www.journals.elsevier.com

Nele Hansen, Ann-Kristin Kupfer, Thorsten Hennig-Thurau. Volume 35 (Pages : Digital marketing: A framework, review and research agenda, P.K. ...

Winners | EMACThe European Marketing Academy

www.emac-online.org

Nele Hansen, Ann-Kristin Kupfer & Thorsten Hennig-Thurau Paper: Brand crises in the digital age: The short- and long-term effects of social media firestorms ...

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Nele Hansen
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Thorsten Hennig-Thurau

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