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Alain Thys is the founder of Futurelab and author of So You Want to Be Customer Centric. Laurent Bouty is the CMO and partner at Futurelab.

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In Adobe last research on Digital trends, Customer Experience (Cx) is seen as the stand-out imperative for and beyond with 22% of ...

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You love Marketing, Creativity, Advertising, Brands, New ways of doing business ? You love being challenged? You love to challenge?

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Digital Transformation is a hot topic these days! It is also a fantastic opportunity for companies to "re-engage" with their customers. In a VUCA ...

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Nearly summer time and end of school! We will soon graduate future great marketers! They have been through our Advanced Master in ...

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Customers have never been so important for companies. In the latest IBM Global C-suite study, 2 main key themes that will shape ...

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