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Unit pricing : empirical investigations of its influences at the ...EconBiz
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Unit pricing : empirical investigations of its influences at the product and retailer levels. Lena Himbert ; with a foreword by Prof. Dr. Stefan Roth. Year of ... Unit pricing : empirical investigations of its influences at the product and retailer levels. Lena Himbert ; with a foreword by Prof. Dr. Stefan Roth. Year of ...
Find Popular Books by Lena HimbertAlibris UK
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Lena Himbert. Lena Himbert holds a PhD of the University of Kaiserslautern (Advisor: Prof. Dr. Stefan Roth). She works as a consultant for a global ... Lena Himbert. Lena Himbert holds a PhD of the University of Kaiserslautern (Advisor: Prof. Dr. Stefan Roth). She works as a consultant for a global ...
Aktuelle Aspekte in der Dienstleistungsforschunggoogle.com
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... Lena Himbert ist wissenschaftliche Mitarbeiterin am Lehrstuhl für Marketing an der Technischen Universität Kaiserslautern. 6 Prof. Dr. Stefan Roth ist ...
Aufnahme, Beurteilung und Speicherung von Grundpreisinformationen:...
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Title, Aufnahme, Beurteilung und Speicherung von Grundpreisinformationen: Stand der Forschung und Identifikation von Forschungslücken Issue of Kaiserslauterer Schriftenreihe Marketing. Authors, Lena Himbert, Stefan Roth. Publisher, Univ., Lehrstuhl für Marketing, Length, 48 pages. Export Citation , BiBTeX ...
Does Salami for 10 €/kg Taste Better than Salami for 1 €/100 g ...
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WebStefan Roth and Lena Himbert Executive Summary (English) When shopping for pre-packaged products, consumers are offered a variety of product and price information at the point of …
Der Grundpreis in der Behavioral-Pricing-ForschungSpringer
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von L Himbert · · Zitiert von: 1 — 5 Lena Himbert ist wissenschaftliche Mitarbeiterin am Lehrstuhl für Marketing an der Technischen. Universität Kaiserslautern. 6 Prof. Dr. Stefan Roth ist ... von L Himbert · · Zitiert von: 1 — 5 Lena Himbert ist wissenschaftliche Mitarbeiterin am Lehrstuhl für Marketing an der Technischen. Universität Kaiserslautern. 6 Prof. Dr. Stefan Roth ist ...
Unit pricing : empirical investigations of its influences at WorldCatwww.worldcat.org › isbn
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[Lena Himbert; Stefan Roth] -- With a series of experiments, Lena Himbert highlights the influence of the unit price's unit of measure on the consumer's ...
European Journal of Marketing: Volume 51 Issue 7/8Emerald Insight
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Stefan Roth, Lena Himbert, Stephan Zielke. While previous literature focusses on the impact of unit pricing on the customer level by analysing customer ... Stefan Roth, Lena Himbert, Stephan Zielke. While previous literature focusses on the impact of unit pricing on the customer level by analysing customer ...
Unit PricingSpringer
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von L Himbert · Zitiert von: 12 — Lena Himbert holds a PhD of the University of Kaiserslautern (Advisor: Prof. Dr. Stefan Roth). She works as a consultant for a global management consulting firm ... von L Himbert · Zitiert von: 12 — Lena Himbert holds a PhD of the University of Kaiserslautern (Advisor: Prof. Dr. Stefan Roth). She works as a consultant for a global management consulting firm ...
Titelei/Inhaltsverzeichnis eBook (2015) | Beck eLibrary
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Stefan Roth, Lena Himbert ... from the Employee's Perspective Stefan Roth and Lena Himbert Does Salami for 10 A/kg Taste Better than Salami for 1 A/100 g?
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Fokus Dienstleistungsmarketing - PDF Kostenfreier Download
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Lena Himbert und Stefan Roth geben einen weiteren Literaturüberblick zur Informationsaufnahme, -beurteilung und speicherung des Grundpreises und geben ...
Does unit pricing influence store price image dimensions ...Emerald Insight
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von S Roth · · Zitiert von: 33 — Does unit pricing influence store price image dimensions and shopping intentions for retail stores? Stefan Roth and Lena Himbert. Technische Universitaet ... von S Roth · · Zitiert von: 33 — Does unit pricing influence store price image dimensions and shopping intentions for retail stores? Stefan Roth and Lena Himbert. Technische Universitaet ...
Does unit pricing influence store price image Emerald Insightwww.emerald.com › content › doi › EJM › full › pdf
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Stefan Roth and Lena Himbert. Technische Universitaet Kaiserslautern, Kaiserslautern, Germany, and. Stephan Zielke. Bergische Universitaet Wuppertal ...
Lena HimbertScilit
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Lena Himbert has a total of 2 co-authors. Here are the top co-authors by number of shared publications: Stefan Roth. RPTU Kaiserslautern-Landau. Lena Himbert has a total of 2 co-authors. Here are the top co-authors by number of shared publications: Stefan Roth. RPTU Kaiserslautern-Landau.
Beck - eLibrary | Marketing ZFP
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Stefan Roth, Lena Himbert Does Salami for 10 €/kg Taste Better than Salami for 1 €/100 g? Empirical Evidence for the Influence of Unit Price Format on ...
Price controlUniCat-Search
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... Lena Himbert holds a PhD of the University of Kaiserslautern (Advisor: Prof. Dr. Stefan Roth). She works as a consultant for a global management consulting Lena Himbert holds a PhD of the University of Kaiserslautern (Advisor: Prof. Dr. Stefan Roth). She works as a consultant for a global management consulting ...
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Stefan Roth, Lena Himbert Does Salami for 10 €/kg Taste Better than Salami for 1 €/100 g? Empirical Evidence for the Influence of Unit Price Format on Price ... Stefan Roth, Lena Himbert Does Salami for 10 €/kg Taste Better than Salami for 1 €/100 g? Empirical Evidence for the Influence of Unit Price Format on Price ...
The impact of unit pricing on store price image and purchase...
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Bibtex. @misc{344b5293f3be45379dd22347f5633c68,. title = "The impact of unit pricing on store price image and purchase intention",. author = "Stefan Roth and Lena Himbert and Stephan Zielke",. year = "2013",. month = "8",. } ...
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