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Maik Eisenbeiss - manager magazin
www.manager-magazin.de
ist Professor für Marketing an der Universität Bremen.
How grocery shoppers spend differently during times of personal and...
www.newswise.com
Researchers from the University of Cologne and University of Bremen published a new paper in the Journal of Marketing that examines how micro and macro conditio
Personalized banner ads are a double-edged sw | EurekAlert!
www.eurekalert.org
Trust in a particular vendor affects the degree to which consumers will accept or reject a personalized banner ad.
Netzwerk-Profile
LinkedIn: Maik Eisenbeiss – Professor of Marketing & Director LinkedIn
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LinkedIn: Maik Eisenbeiss - Deutschland | LinkedIn
Sehen Sie sich das Karriere-Profil von Maik Eisenbeiss (Deutschland) auf LinkedIn an. LinkedIn ist das weltweit größte professionelle Netzwerk, das Fach- und ...
LinkedIn: Maik Eisenbeiss | LinkedIn
Maik Eisenbeiss' berufliches Profil anzeigen LinkedIn ist das weltweit größte professionelle Netzwerk, das Fach- und Führungskräften wie Maik Eisenbeiss ...
Ausbildung
Analytics for Customer Engagement | Scholars Portal Journals
journals.scholarsportal.info
Tammo H. A. Bijmolt · Peter S. H. Leeflang · Frank Block · Maik Eisenbeiss · Bruce G. S. Hardie · Aurélie Lemmens · Peter Saffert ... › ...
Bücher
Personalized online advertising effectiveness: : The interplay ...
dialnet.unirioja.es
von A Bleier · · Zitiert von: 290 — Autores: Alexander Bleier, Maik Eisenbeiss · Localización: Marketing science, ISSN , Vol. 34, Nº 5, 2015, págs. · Idioma: inglés · Texto completo no ... von M Eisenbeiss · · Zitiert von: 68 — What makes deal-of-the-day promotions really effective? The interplay of discount and time constraint with product type. Autores: Maik Eisenbeiss, Robert ... › articulo
Marketing von Manfred Kirchgeorg; Maik Eisenbeiß; Heribert Meffert -...
www.buecher.de
Dieses bewährte Standardwerk liefert Studierenden im Bachelor- und Masterprogramm sowie Praktikern umfassende Grundlagen des Marketingmanagements und widmet...
Dokumente zum Namen
Social Media Marketing for Equity Crowdfunding: Which Posts Trigger...
papers.ssrn.com
Based on 26,883 investment decisions, we examine the inŕuence of social media marketing on crowd participation in equity crowdfunding. We distinguish between di
Immigrant Grocery-Shopping Behavior: Ethnic Identity versus...
www.sciencegate.app
Read Immigrant Grocery-Shopping Behavior: Ethnic Identity versus Accessibility
What Makes Deal-of-The-Day Promotions Really Effective? The Interplay...
papers.ssrn.com
Maik Eisenbeiss (Contact Author). University of Bremen - Faculty of Business Studies and Economics ( email ). Bremen, D Germany ...
Households Under Economic Change: How Micro- and Macroeconomic...
www.deepdyve.com
Economic conditions may significantly affect households’ shopping behavior and, by extension, retailers’ and manufacturers’ firm performance. By explicitly...
Wissenschaftliche Veröffentlichungen
Dozent*innen - Universität Münster - WWU Weiterbildung gGmbH
weiterbildung.uni-muenster.de
Das Standardwerk zum Marketing zusammen mit Heribert Meffert, Manfred Kirchgeorg und Maik Eisenbeiss ist in 13. Auflage im Springer-Verlag erscheinen. Das Grundlagenwerk zur identitätsbasierten Markenführung (3. Auflage, Springer Verlag, April 2018) wurde mittlerweile in Chinesisch, Englisch und Französisch übersetzt. Professor Burmann ...
Journal of Interactive Marketing | Vol 26, Issue 1, Pages
www.sciencedirect.com
Maik Eisenbeiss, Boris Blechschmidt, Klaus Backhaus, Philipp Alexander Freund. Pages 4-20: Download PDF. Article preview. select article Determinants of ... › issue
Veröffentlichungen allgemein
How Financial Constraints Influence Consumer Behavior: An Integrative...
www.wizdom.ai
Thomas P. Scholdra, Julian R.K. Wichmann, Maik Eisenbeiss, Werner J. Reinartz , Journal of Marketing · Towards resilience in the Anthropocene: ... › title › ho...
Managing Customer Relationships in the Social Media Era ...
www.socialmediathinklab.com
Bijmolt, Tammo H.A., Peter S.H. Leeflang, Frank Block, Maik Eisenbeiss,. Bruce G.S. Hardie, Aurelie Lemmens, and Peter Saffert (2010), ...
Sonstiges
Analytics for Customer Engagement Author - Tammo H. A. Bijmolt, Peter...
slideplayer.com
Background Info A different perspective is now emerging, namely, that customers can cocreate value, cocreate competitive strategy, collaborate in the firm’s...
Prof. Ayşegül Özsomer. With. Prof.s Skander Esseghaier, Maik...
docplayer.net
Ayşegül Özsomer With Prof.s Skander Esseghaier, Maik Eisenbeiss, Stefan Wiesel and the generous participation of Yapi Kredi Bankası, Boyner and ...
Analytics for Customer Engagement — the University of Groningen...
research.rug.nl
author = "Bijmolt, {Tammo H. A.} and Leeflang, {Peter S. H.} and Frank Block and Maik Eisenbeiss and Hardie, {Bruce G. S.} and Aurelie Lemmens and Peter ...
On the Edge of Buying - Research Portal | Lancaster University
www.research.lancs.ac.uk
Find out more about Lancaster University's research activities, view details of publications, outputs and awards and make contact with our researchers.
Alex Bleier
alexbleier.de
Alexander Bleier and Maik Eisenbeiss Marketing Science (2015) [Journal]. 7th most cited article published in Marketing Science between
Analytics for customer engagement - Aston Research Explorer
research.aston.ac.uk
von THA Bijmolt · · Zitiert von: 645 — Tammo H.A. Bijmolt, Peter S.H. Leeflang, Frank Block, Maik Eisenbeiss, Bruce G.S. Hardie, Aurélie Lemmens Lemmens, Peter Saffert. Marketing & Strategy. › analyt...
Grocery Shoppers Spend Differently During Times of Economic Change
www.ama.org
A new Journal of Marketing study suggests that economic conditions influence grocery shopping behavior, but in very different ways.
Maik Kecinski - University of Alberta - Datoteke PDF in e-knjige so...
epdf.si
Maik Kecinski - University of Alberta Brezplačne e-knjige in dokumenti PDF so na voljo za prenos ter brezplačen spletni pregledovalnik PDF..
Altmetric – Nonlinear and asymmetric returns on customer...
www.altmetric.com
... of Marketing Science, January DOI, s Authors. Maik Eisenbeiss, Markus Cornelißen, Klaus Backhaus, Wayne D. Hoyer ...
Chapter 6: Managing customer loyalty to maximize customer equity in:...
www.elgaronline.com
von W Reinartz · · Zitiert von: 6 — Werner Reinartz and Maik Eisenbeiss. INTRODUCTION. In the past two decades, customer loyalty has become a top priority for many companies. › pdf
Chapter 11 References | The Impact of the General Data Protection...
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— Bleier, Alexander and Maik Eisenbeiss (2015), “Personalized Online Advertising Effectiveness: The Interplay of What, When, ... › ref...
Handbook of Research on Customer Equity in Marketing
www.elgaronline.com
Chapter 6: Managing customer loyalty to maximize customer equity. Werner Reinartz and Maik Eisenbeiss. Download PDF ( KB).
Catherine Bond's Social Media Campaign Words | Research Paper...
ivypanda.com
This paper covers the team's process within the Catherine Bond brand's social media campaign. It includes information about strategies on various social...
International journal of research in marketing , Vol. 32, Nº
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Información de la revista International journal of research in marketing
On the Edge of Buying: A Targeting Approach for Indecisive Buyers...
www.infona.pl
•We propose a targeting approach based on consumers’ willingness-to-pay ranges.•Indecisive buyers show the highest incremental response to targeting.•We...
“The (Real) World Is Not Enough:” Motivational Drivers and User...
www.infona.pl
... Motivational Drivers and User Behavior in Virtual Worlds. more. COLLAPSE. Maik Eisenbeiss, Boris Blechschmidt, Klaus Backhaus, Philipp Alexander Freund .
Press Release From the Journal of Marketing: Grocery Spending
www.ama.org
Press Release From the Journal of Marketing: How Grocery Shoppers Spend Differently During Times of Personal and Macro Economic Change
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