An Investor’s Perspective on Marketing Excellence: How ...google.de
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Customer equity sustainability ratio : a new metric for …sing a...
Manuel Bermes; Lutz Horn. Jahr: Person: Skiera, Bernd; Bermes, Manuel; Horn, Lutz. Erschienen in: Journal of marketing ...
An Investor’s Perspective on Marketing Excellence: How Objective...
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Skiera, Bernd, Manuel Bermes, and Lutz Horn (2011), “Customer Equity Sustainability Ratio: A New Metric for …sing a Firm's Future Orientation,” Journal of ...
…sing the Role of Customer Equity in Corporate ...SSRN
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von D McCarthy · · Zitiert von: 3 — Skiera, Bernd, Manuel Bermes, and Lutz Horn (2011), “Customer equity sustainability ratio: A new metric for …sing a firm's future orientation,” Journal ... von D McCarthy · · Zitiert von: 3 — Skiera, Bernd, Manuel Bermes, and Lutz Horn (2011), “Customer equity sustainability ratio: A new metric for …sing a firm's future orientation,” Journal ...
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von RT Rust · · Zitiert von: 154 — Skiera, Bernd, Manuel Bermes, and Lutz Horn (2011), “Customer Equity Sustainability Ratio: A. New Metric for …sing a Firm's Future ... von RT Rust · · Zitiert von: 154 — Skiera, Bernd, Manuel Bermes, and Lutz Horn (2011), “Customer Equity Sustainability Ratio: A. New Metric for …sing a Firm's Future ...
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Bernd Skiera, Manuel Bermes, Lutz Horn Customer Equity Sustainability Ratio: A New Metric for …sing a Firm's Future Orientation. Journal of ... Bernd Skiera, Manuel Bermes, Lutz Horn Customer Equity Sustainability Ratio: A New Metric for …sing a Firm's Future Orientation. Journal of ...
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von B Skiera · · Zitiert von: 55 — Bernd Skiera, Manuel Bermes, & Lutz Horn. Customer Equity Sustai nabi lity. Ratio: A New Metric for …sing a. Firm's Future Orientation. Securitization is a ... von B Skiera · · Zitiert von: 55 — Bernd Skiera, Manuel Bermes, & Lutz Horn. Customer Equity Sustai nabi lity. Ratio: A New Metric for …sing a. Firm's Future Orientation. Securitization is a ...
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Bernd Skiera Manuel Bermes Lutz Horn Goethe University Frankfurt House of Finance E-Finance Lab Retail Banking Competence Center Bernd Skiera Manuel Bermes Lutz Horn Goethe University Frankfurt House of Finance E-Finance Lab Retail Banking Competence Center
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von B Skiera · · Zitiert von: 55 — Bernd Skiera , Manuel Bermes -frankfurt.de, and Lutz Horn all authors and affiliations. Volume 75, Issue 3. von B Skiera · · Zitiert von: 55 — Bernd Skiera , Manuel Bermes -frankfurt.de, and Lutz Horn all authors and affiliations. Volume 75, Issue 3.
Customer Equity Sustainability Ratio: A New Metric for …sing ...Semantic Scholar
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Skiera, Manuel Bermes, L. Horn; Published 1 May 2011; Business, Economics; Journal of Marketing. Securitization is a remarkable financial instrument; it enables ... Skiera, Manuel Bermes, L. Horn; Published 1 May 2011; Business, Economics; Journal of Marketing. Securitization is a remarkable financial instrument; it enables ...
The Economics of Structured FinanceAmerican Economic Association
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von J Coval · · Zitiert von: — 37⒌ Bernd Skiera, Manuel Bermes, Lutz Horn. 20⒒ Customer Equity Sustainability Ratio: A New Metric for …sing a Firm's Future Orientation. Journal of ... von J Coval · · Zitiert von: — 37⒌ Bernd Skiera, Manuel Bermes, Lutz Horn. 20⒒ Customer Equity Sustainability Ratio: A New Metric for …sing a Firm's Future Orientation. Journal of ...
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— Skiera, Bernd, Manuel Bermes, and Lutz Horn(2011), “Customer equity sustainability ratio: A new metric for …sing a firm's future — Skiera, Bernd, Manuel Bermes, and Lutz Horn(2011), “Customer equity sustainability ratio: A new metric for …sing a firm's future ...
Verwandte Suchanfragen zu Manuel Bermes
| Christian Schulze Lisa Schöler Bernd Skiera | Lutz Horn Bernhard Engl Oliver Hinz | Eduard Dubin Martin Faust Anja Gräf |
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