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From Loyalty Programs to Omnichannel Customer ...
books.telegraph.co.uk
In this insightful new text, Cristina Ziliani and Marco Ieva trace the evolution of thinking and practice in loyalty management. › Lo...
How print and online flyers impact consumers | WARC
www.warc.com
— Marco Ieva and Cristina Ziliani (University Of Parma), Juan Carlos Gázquez-Abad (University Of Almería/Spain), and Ida D'attoma (University ... › en-gb
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