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In the Press: Mark Ritson: 10 lessons all marketers should take from...
www.ebiquity.com
An in-depth overview from Marketing Week's, Mark Ritson on Direct Line Group's brand strategy and its recent IPA Effectiveness Award. Ritson ...
Mark Ritson on the power of Apple's brand positioning |
favorite-news.com
Marketing Week columnist Mark Ritson on how Apple defined the three core tenets of its brand position – simplicity, creativity and humanity – to ...
Mark Ritson | The Age
www.theage.com.au
Mark Ritson. Mark is an Associate Professor at Melbourne Business School and consultant to several of the worlds leading brands. Optus, say no to Yes ...
7 Keys to brand valuation | Leading Brands of Spain
www.brandsofspain.com
Gabriela Salinas - Expert in brands and appraisal of intangibles The growing importance of intangible assets and brands in the creation of value has been
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