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The mechanisms of value co-creationScholars Portal

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How Technology- Based Startups Can Use Customer Value Propositions to Gain Pilot Customers. Authors. Markus Kirchberger · Marc Wouters · James C. Anderson ... › ...

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Based Startups Can Use Customer Value Propositions to ...Northwestern University

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von M Kirchberger · · Zitiert von: 8 — How Technology- Based Startups Can Use Customer Value Propositions to Gain Pilot Customers. Markus Kirchberger, Marc Wouters*, James C. Anderson. › ...

Crafting a Pair of Value Propositions SWOT Analysis & Matrixembapro.com › swotcase › startup-s-startups

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It is written by Marc Wouters, James C. Anderson, Markus Kirchberger and deals with topics in areas such as Strategy & Execution Strategy, Technology

J Bus Bus Mar - American Marketing Associationwww.ama.org › listings ›

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AP · —Markus Kirchberger , Marc Wouters & James C. Anderson [Publisher] [Google Scholar]. Opportunism and conflict as precursors of ...

Crafting a Pair of Value Propositions [8 Steps]Change Management ...fernfortuniversity.com › startup-s-startups

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Bewertung 4,7 (7.144) Strategy & Execution Case Study | Marc Wouters, James C. Anderson, Markus Kirchberger. Case Study Description. A corporation that employs an "outside-in" ... Bewertung 4,7 (7.144) Strategy & Execution Case Study | Marc Wouters, James C. Anderson, Markus Kirchberger. Case Study Description. A corporation that employs an "outside-in" ...

New-technology startups seeking pilot customers: Crafting a pair of ...www.scholars.northwestern.edu › publications › ne...

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AP · New-technology startups seeking pilot customers: Crafting a pair of value propositions. Marc Wouters, James C. Anderson, Markus Kirchberger.

基于技术的初创企业如何利用客户价值主张来赢得试点 ...x-mol.com

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Markus Kirchberger 1 , Marc Wouters 1, 2 , James C. Anderson 3. Affiliation. Institute of Management, Karlsruhe Institute of Technology, Karlsruhe, Germany ... › paper

J Bus Bus Mar Outstanding Articles - American Marketing Association

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· Markus Kirchberger, Marc Wouters & James C. Anderson. Pages: https://doi.org X RUNNER UP. VOLUME 27, 2.

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