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Draftfcb appoints 'data geek' worldwide chief strategy officer
www.dmnews.com
In a move that underscores the increasing importance of data and analytics to its marketing campaigns, Draftfcb has awarded data expert Michael Fassnacht the...
Cannes Lions 2010: Consumers care less and less about marketing:...
www.exchange4media.com
“The good news is marketing is everywhere. The bad news is consumers care less and less about marketing.” These were the opening remarks of Michael Fassnacht,...
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