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Ahrensburg Stormarnschule: Sina Aden, Arnaud Berg, Mirko Bezema, Andreas Bollingberg Wörzner, Mirja Bues, Malte Dancker, Benno Dangmann, Sven Dittmer, Jan...
Article by Mirja Bues accepted for presentation at the ICIS |...
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Sep 21, · The article “The Influence of Social Cues on Users’ Information Disclosure Intentions – The Case of Mobile Apps” by Mirja Bues and Michael Steiner (University of Witten-Herdecke) has been accepted for presentation at the International Conference on Information Systems and for publication in the ICIS Proceedings (Jourqual: A).. The conference will …
Mirja Bues mit dem Best Retail Proposal Award der SMA …
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Nov 14, · Mirja Bues mit dem Best Retail Proposal Award der SMA Doctoral Dissertation Competition ausgezeichnet. Professor Bob McDonald, Mirja Bues und Alvin J. Williams (President der Society for Marketing Advances)
"Creating Marketing Magic" – MCM Scholars at the AMS Conference in...
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Mirja Bues (IFM) and Dr. Ann-Kristin Knapp (LMM) presented current research projects at the Annual Conference of the Academy of Marketing Science. The topics of their talks covered participative pricing, the sales effect of brand names, and the development of a holistic survival strategy for ...
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