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... Dong Soo, Roger A. Bailey, Nino Hardt and Greg M. Allenby (2017) "Benefit-Based Conjoint Analysis," Marketing Science, 36(1), Lee, Hyojin, Kentaro Fujita, ...

Benefit-Based Conjoint AnalysisRePEc: Research Papers in Economics

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von DS Kim · · Zitiert von: 32 — Nino Hardt. (Fisher College of Business, Ohio State University, Columbus, Ohio ). Greg M. Allenby. (Fisher College of Business, Ohio State University ... von DS Kim · · Zitiert von: 32 — Nino Hardt. (Fisher College of Business, Ohio State University, Columbus, Ohio ). Greg M. Allenby. (Fisher College of Business, Ohio State University ...

Benefit-based conjoint analysisEconBiz

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Benefit-based conjoint analysis. Dong Soo Kim, Roger A. Bailey, Nino Hardt, Greg M. Allenby. Year of publication: January-February › Record

Benefit-Based Conjoint Analysis by Dong Soo Kim, Roger Bailey, Nino...

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Firms develop products by manipulating the attributes of offerings, and consumers derive utility from the benefits that the attributes afford. While the field o

A Multi-Attribute Benefits-Based Choice Model with Multiple ...University of Technology Sydney

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von PF Burke · · Zitiert von: 15 — Bailey, Nino Hardt, and Greg M. Allenby (2017), “Benefit-Based. Conjoint Analysis”, Marketing Science 36(1):54–69. Kløjgaard, Mirja ...

Marketing Science, Volume 36DBLP

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Bailey, Nino Hardt , Greg M. Allenby : Benefit-Based Conjoint Analysis view. electronic edition via DOI; unpaywalled version; references & citations. Bailey, Nino Hardt , Greg M. Allenby : Benefit-Based Conjoint Analysis view. electronic edition via DOI; unpaywalled version; references & citations.

EconPapers: Benefit-Based Conjoint Analysis

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By Dong Soo Kim, Roger A. Bailey, Nino Hardt and Greg M. Allenby; Abstract: Firms develop products by manipulating the attributes of offerings, and consumers ...

Benefit-Based Conjoint Analysis - PubsOnLineINFORMS PubsOnline

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von DS Kim · · Zitiert von: 32 — Benefit-Based Conjoint Analysis · Dong Soo Kim, · Roger A. Bailey, · Nino Hardt, · Greg M. Allenby. von DS Kim · · Zitiert von: 32 — Benefit-Based Conjoint Analysis · Dong Soo Kim, · Roger A. Bailey, · Nino Hardt, · Greg M. Allenby.

Benefit-Based Conjoint AnalysisGrow Kudos

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Dong Soo Kim, Roger A. Bailey, Nino Hardt, Greg M. Allenby. Marketing Science, October 2016, INFORMS. DOI: mksc Dong Soo Kim, Roger A. Bailey, Nino Hardt, Greg M. Allenby. Marketing Science, October 2016, INFORMS. DOI: mksc

Benefit-based conjoint analysis. - DocumentGale

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von DS Kim · · Zitiert von: 32 — Benefit-based conjoint analysis. Citation metadata. Authors: Dong Soo Kim, Roger A. Bailey, Nino Hardt and Greg M. Allenby. Date: Jan-Feb From: Marketing ... von DS Kim · · Zitiert von: 32 — Benefit-based conjoint analysis. Citation metadata. Authors: Dong Soo Kim, Roger A. Bailey, Nino Hardt and Greg M. Allenby. Date: Jan-Feb From: Marketing ...

Focus On Authors - PubsOnLine - INFORMS.orgINFORMS PubsOnline

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Nino Hardt (“Benefit-Based Conjoint Analysis”) is an assistant professor of marketing at Ohio State Uni- versity. He received his Ph.D. from the Catholic ... Nino Hardt (“Benefit-Based Conjoint Analysis”) is an assistant professor of marketing at Ohio State Uni- versity. He received his Ph.D. from the Catholic ...

Can benefit-based conjoint analysis benefit product design?Analysis Group

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— Bailey, Nino Hardt, and Greg M. Allenby, Mr. Befurt describes the new methodology and touches on its potential effects on the practice of — Bailey, Nino Hardt, and Greg M. Allenby, Mr. Befurt describes the new methodology and touches on its potential effects on the practice of ...