Oliver Gertz und Programmatic - Info zur Person

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Markendienst in ADZINE: Mehr Value durch Programmatic?

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Christian Bachem auf der ADTRADER zu der Frage, ob Advertiser durch Programmatic endlich mehr Value erhalten.

5 takeaways from Programmatic Pioneers | The Marketing Society

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While in-housing continues to be a bold and brave move for any brand, we’re seeing strong solidarity...

LinkedIn: Oliver Gertz | Perfil profesional - LinkedIn

Ve el perfil de Oliver Gertz, Programmatic Lead global Clients en MediaCom Worldwide en Munich y alrededores, Alemania, que estudió en Rheinisch-Westfälische Technische Hochschule Aachen.

by Oliver Gertz | Campaign Asiawww.campaignasia.com › author › oliver-gertz

www.campaignasia.com

... holy grail for marketers. MediaCom's Oliver Gertz and Deirdre McGlashan explain how programmatic has been moving toward this goal over the last decade.

Consumer-Centric Programmatic Advertising - IDEAS/RePEcideas.repec.org › spr › mgmchp

ideas.repec.org

Oliver Gertz & Deirdre McGlashan, "Consumer-Centric Programmatic Advertising," Management for Professionals, in: Oliver Busch (ed.), Programmatic ...

The playing field in audiovisual advertising: What does it ...

books.google.ie

See for example : Oliver Gertz and Deirdre McGlashan , ' Consumer - Centric Programmatic Advertising ' in Oliver Bush ( ed ) , Programmatic Advertising ...

Programmatic Advertising: The Successful Transformation to ...

books.google.ie

... branded content, social, search, mobile O. Gertz (*) MediaCom, Medienbru ̈ckeMunich, Germany e-mail: oliver.gertz ...

Programmatic Advertising: The Successful Transformation to Automated,...

books.google.de

This fundamental guide on programmatic advertising explains in detail how automated, data-driven advertising really works in practice and how the right...

IAB Europe Virtual Programmatic Day Deck

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The Virtual Programmatic Day is an online event that explored the growth drivers and barriers of programmatic in Europe and provided guidance on areas such as …

Consumer-Centric Programmatic Advertising - EconPapers

econpapers.repec.org

von O Gertz · · Zitiert von: 20 — By Oliver Gertz and Deirdre McGlashan; Abstract: Abstract Programmatic Advertising has evolved from simple Retargeting and Audience Buying into consumer ... › ReP...

Programmatic Advertising | SpringerLink

link.springer.com

von O Busch · Zitiert von: 65 — Oliver Gertz, Deirdre McGlashan. Pages PDF · Understanding Demand-Side-Platforms. Arno Schäfer, Oliver Weiss. Pages › book

Programmatic Advertising | SpringerLinklink.springer.com › book

link.springer.com

Pages PDF · Consumer-Centric Programmatic Advertising. Oliver Gertz, Deirdre McGlashan. Pages PDF · Understanding Demand-Side-Platforms.

Oliver Gertz - Programmatic Lead Global Clients - UPGRADE ...

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› Oli...

Oliver Gertz - Programmatic Lead Global Clients, MediaCom ...

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› oliver-ger...

Oliver Gertz | M&M Globalmandmglobal.com › tag › oliver-g...

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Tag Archive for Oliver Gertz. TV graphic. Blogs - 27th November Tackling a programmatic TV future · About M&M Global · Contact Us · Advertise With Us.

Oliver Gertz | Programmatic Pioneers Summit

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› ...

Oliver Gertz | Programmatic Lead | The Drum

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...

MediaCom: Mehr Arbeit durch Programmatic Advertising - Digital

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Maschinen buchen programmatisch Werbung und gefährden so Arbeitsplätze. Falsch, so das Fazit an einem Inspirationsforum der Mediaagentur MediaCom in Zürich....

A Call to Arms for Programmatic Advertising - What's New in ...

whatsnewinpublishing.com

— Oliver Gertz, Programmatic Lead Global Clients, Mediacom. Oliver Gertz, Mediacom, said that advertisers should “stop buying by clicks, ... › ...

Tackling a programmatic TV future | M&M Global

www.mandmglobal.com

— You can think about the challenge in three stages, writes MediaCom's Oliver Gertz, EMEA managing director, interaction and programmatic lead ... › tackling...

UPGRADE Install The Best Version of You

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Oliver GERTZ, Mediacom: Achieve better results with in CEE today with Custom Programmatic ... Paul MARSDEN, Syzygy | London College of Fashion: ...

SRC Board with Biogs — I-COM

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Oliver Gertz - MD Interaction EMEA, Programmatic Lead Global Clients, Mediacom Worldwide, Germany. Oliver has been a pioneer of digital marketing in Germany, playing a major part in building two digital agencies. He was the first employee at Plan.Net Media, Germany's first online media agency and ...

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