News
Bacardi may stir up Martini play with 42 Below - The Economic Times
economictimes.indiatimes.com
... maintain the brand's direct, tongue-in-cheek approach, but we will ensure we are culturally sensitive,” said 42 Below MD Paul Dibbayawan.
42 Below challenges the vodka market - AdNews
www.adnews.com.au
Kiwi vodka brand 42 Below has kickstarted a $1 million global campaign with a series of baffling PR stunts that reinforce “its innovative and surprising” brand...
42BELOW CEO in Freefall | Scoop News
www.scoop.co.nz
Friday morning started in freefall for 42BELOW CEO, Paul Dibbayawan as he leapt from Auckland’s Harbour Bridge this morning as part of the nationwide “Toss...
42Below appoints Naked globally - AdNews
www.adnews.com.au
SYDNEY: Vodka brand 42Below has appointed Naked Communications as its global agency of record, with the account to be led out of the Sydney office.
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