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Out-of-Home Ads Can Boost Paid Search by 80%, Report Finds |...
performancein.com
... in OOH; and how it integrates effectively with other media channels,” commented Paul Sambrook, global marketing director of Rapport.
Programmatic Technology Is Heralding New Growth in OOH |...
www.exchangewire.com
... Adrian Witter (Kinetic), Ben Wilkins (Regital), Ruth Zohrer (Mindshare WW), Graham Tricker (Liveramp) and Paul Sambrook (Rapport).
OOH advertising boosts market share by more than a third, according...
marcommnews.com
As a result, campaigns using OOH deliver sturdier business results and enhance the effectiveness of other media compared to those shunning OOH.” Paul Sambrook, global marketing director of Rapport, added: “In an increasingly cluttered media landscape, it is imperative to take stock of what's working ...
Rapport report on OOH Spend: Just follow the money | WARC
www.warc.com
A new report finds that OOH is the only traditional media segment to see consistent ad revenue growth, writes Rapport's Paul Sambrook. This piece takes us...
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