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Guardian: Building communities with Lego: let the users do the heavy lifting |...
From crowdsourcing new products to marketing campaigns, Peter Espersen, head of community co-creation at the Lego Group, talks about how brands can engage fans
interview: Brand equity: In conversation with Peter Espersen - The...
economictimes.indiatimes.com
Watch the exclusive interview of Peter Espersen, head- global community co-creation, Lego on staying relevant in a digital world.
Bazinga! 'The Big Bang Theory' gets official Lego set - CNET
www.cnet.com
... and " The Big Bang Theory" and the Lego Birds Project are the big winners. Peter Espersen from Lego Ideas gives the inside scoop on what's ...
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