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Better Wrong Than Late? The Content Marketing Balancing Act - DMNews
www.dmnews.com
said Rob Leavitt, SVP of the Information Technology Services Marketing Association (ITSMA), when queried on this conundrum in an interview this month.
Blended ABM: The Trend Towards ABM Lite - DMNews
www.dmnews.com
ITSMA and others say ABM Lite appears to be emerging as the preferred
New ITSMA Research Shows 45% Of Marketers Grow ROI 2X With ABM - ABM...
abminaction.com
“It's encouraging to see so many marketers investing in ABM and beginning to reap substantial rewards,” said Rob Leavitt, SVP of ITSMA, in a ...
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